Consumer Research and Insights: The 90/10 Rule
Clients and agencies already know 90% of what’s reported to them from most focus groups and marketing research studies. At RealityCheck Consulting, we focus 90% of our efforts analyzing the 10% they don’t know. It’s the 10% that can lead to deeper consumer insights and bigger opportunities. Watch the video and let us know what you think.
Jim Chastain, Founding Partner at RealityCheck
March 12, 2015 @ 1:28 pm
You are correct sir! Having worked with Jim and his group in the beer and spirits industry, I completely agree that their work goes well beyond the basic “90 percent”. The analysis is imbued with insights driven by the qualitative – but the report focuses more on new learning and the “so what.” Having worked with many qual and quant companies over the years, Jim’s group sets the standard for insightful, creative, and thought-provoking reports.