Retiring the Focus Group: Using Text Analytics for Advanced Qualitative Research
Technology is constantly evolving, and so are market research insights methodologies. Focus groups are common in qualitative research studies, but combing through high volumes of stories is a challenge. Today, it is both feasible and essential for teams to collect richer open-ended feedback and more of it, while simultaneously improving the integrity and rigor of the analysis.
Jim White, CEO at full-service market research firm RealityCheck Consulting, joins Luminoso’s VP of Product and Customer Experience, Satoshi Asari to discuss how organizations are pivoting their approach to story collection, utilizing modern technology to achieve unparalleled insights.