Why Corporate Insights Teams Choose RealityCheck.
We get the answers.
We get the answers you need to decide and act through innovative qualitative and quantitative methods, deep insights and rigorous analysis.
We get the story.
We turn complex research questions into clear insights stories. We call it Insights Journalism®. We find your headline, explain why it matters and help you decide what to do about it.
Learn more about how we work like journalists and why it matters.
Full-Service Market Research
Advanced qualitative, custom quantitative, and fully integrated qual/quant market research to inspire innovation, get your strategy or positioning right, or test advertising or new product concepts.
Our View
Market Research Methods: 3 Simple Ways You Can Sharpen Your Empathy Skills
Empathy has become a bit of a buzzword in marketing and market research in recent years. Many big corporate marketers – wanting to take the trend toward “consumer-centricity” to the next level – started talking about “empathy” several years ago. At the same time, the desire for empathy has been voiced in American culture as […]
Market Research Reports: Why Writing Skills Matter in an AI World
The ability of AI platforms to synthesize and summarize data into written market research reports is remarkable. When ChatGPT came onto the scene about a year and a half ago, the internet was buzzing with examples of professionals in many areas using the platform to transform notes and rough drafts into finished written documents. In […]
The Costs of Bad Market Research Reporting (and what to do about it)
I logged onto the Teams meeting early. My client, Amanda, was already there and admitted me. As soon as I saw her face, I knew something was wrong. “What’s up,” I said. After a heavy sigh, she said, “I just opened a report from one of my research suppliers and it’s a bit of a […]
Deep Qualitative Surveys vs Online Bulletin Boards: A New Way to Think About Digital Qualitative Research
We recently recommended to a client that she consider an online qualitative study design for an upcoming project, to which she said, “I’m not a big fan of online boards.” We hear this sometimes when we talk about digital qualitative research. It seems many in the consumer insights world still refer to all forms of […]
Collaborative Intelligence: 3 Use Cases and 3 Watch-Outs for Using AI in Qualitative Market Research
By Esther Park, Insight Analyst and Jack Fadely, Senior Insight Strategist at RealityCheck Imagine having an assistant that could sift through vast amounts of unstructured market research data, provide a succinct summary of the information, help identify themes and even help you craft questions for your next discussion guide or questionnaire. With language models like ChatGPT […]
Integrating Qual and Quant: 3 Keys to Successful Hybrid Market Research Studies
(or What Football Can Teach Us About Consumer Insights) By Jim White and David Harris Though it may be a stretch, we wanted to share our thoughts on what football can teach us about successful integrated market research. (Just go with it. It turns out, there’s quite a bit!) And for those of you who […]
