We Are Human Insights Strategists
RealityCheck is more than a qualitative market research consulting firm. We’re a global partnership of experienced creative facilitators, technological innovators, strategic conceptual analysts and storytellers who believe in the power of human insight to make marketing better and transform brands.Our Team
What We Do
Applying Human Insights to Market Research
RealityCheck applies human insights to market research projects in three areas: foundational learning for strategy development; concept testing and optimization; and customer experience insights or (CX). Together, these methods form a comprehensive program of learning and activation to inspire your strategic thinking, sharpen your concepts and elevate the experience people have with your brand.
How We Do It
Qualitative Marketing Research Services
From digital or F2F ethnography and agile online qual to rapid innovation, focus groups and more, we go beyond consumer research and analysis to uncover human insights that translate into transformative business opportunities.
How We Think
Our Market Research Blog
Jim White, Co-founder and Human Insights Strategist at qualitative market research firm RealityCheck, shares five best practices for conducting online focus groups and IDIs.