Market Research: 3 Guidelines to Deep Insights with Online Qual

At RealityCheck, we’ve been doing online qualitative research for 15 years. We built our first online platform in 2005 and have since run hundreds of studies with thousands of respondents for Fortune 500 brands.

As more and more brands take their qualitative research online over the next few months, we thought it was a good time to share some things we’ve learned about the right way to do online qualitative to generate deep insights.

Here are three pieces of advice for brand insights managers and directors for conducting successful online qual projects…

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