We Are Human Insights Strategists
RealityCheck is more than a qualitative consumer research firm. We’re a global partnership of experienced creative facilitators, technological innovators, strategic conceptual analysts and storytellers who believe in the power of human insight to make marketing better and transform brands.
Our TeamWhat We Do
Applying Human Insights to Market Research
RealityCheck applies human insights to market research projects in three areas: foundational learning for strategy development; concept testing and optimization; and customer experience insights or (CX). Together, these methods form a comprehensive program of learning and activation to inspire your strategic thinking, sharpen your concepts and elevate the experience people have with your brand.
Strategic Development
Concept Testing & Optimization
CX Insights
How We Do It
Qualitative Marketing Research Services
From digital or F2F ethnography and agile online qual to rapid innovation, focus groups and more, we go beyond consumer research and analysis to uncover human insights that translate into transformative business opportunities.
Digital Ethnography. People bring their lives and brand experiences to life for you. Learn More
Digital Ethnography
Agile Online Qual. We translate projective qualitative techniques to an engaging and insightful digital activity. Learn More
Agile Online Qualitative
Webcam Interviews & Groups. We conduct focus groups and individual interviews in real time, streaming over the internet. Learn More
Webcam Interviews & Groups
Team Immersion & Rapid Innovation. Our moderators help group participants feel comfortable opening up and sharing. Learn More
Team Immersion & Rapid Innovation
Psychological Interviews in-depth, one-on-one interviews are conducted by licensed clinical psychologists. Learn More
Psychological Interviews
Face-to-Face Ethnography. We enter the real world where people actually live with your brand to reach a deeper understanding. Learn More
Face-to-Face Ethnography
Individual Depth Interviews. Our one-on-one interviews often feel like two friends conversing over a cup of coffee. Learn More
Individual Depth Interviews
How We Think
Our Market Research Blog
A Human Insights Approach to Concept Testing: What They Say Can Be What They Really Mean
It is a widely-accepted belief in qualitative market research that you can’t trust what people tell you. Insights into nonconscious motivations, System 1 and System 2 processing and the role of emotion in decision-making have caused most in the consumer insights business to question self-reported explanations of consumer behavior and decision-making. Nowhere is this more […]