We Are Human Insights Strategists
RealityCheck is more than a qualitative consumer research firm. We’re a global partnership of experienced creative facilitators, brand marketers, strategic conceptual analysts, and storytellers who believe in the power of human insight to help brands make human connections.
Our TeamWhat We Do
Applying Human Insights to Market Research
RealityCheck applies human insights to market research projects in three areas: foundational learning for strategy development; concept testing and optimization; and customer experience insights or (CX). Together, these methods form a comprehensive program of learning and activation to inspire your strategic thinking, sharpen your concepts and elevate the experience people have with your brand.
Strategic Development
Concept Testing & Optimization
CX Insights
How We Do It
Qualitative Marketing Research Services
From focus groups and ethnographic interviews, to web cam interviews, online interactions and more, we go beyond consumer research and analysis to uncover human insights that translate into transformative business opportunities.
Focus Groups. Our moderators help group participants feel comfortable opening up and sharing. Learn More
Focus
Groups
Online Qualitative. We translate projective qualitative techniques to an engaging and insightful digital activity. Learn More
Online
Qualitative
Individual Depth Interviews. Our one-on-one interviews often feel like two friends conversing over a cup of coffee. Learn More
Individual Depth Interviews
Webcam Interviews & Groups. We conduct focus groups and individual interviews in real time, streaming over the internet. Learn More
Webcam Interviews & Groups
Psychological Interviews in-depth, one-on-one interviews are conducted by licensed clinical psychologists. Learn More
Psychological Interviews
Face-to-Face Ethnography. We enter the real world where people actually live with your brand to reach a deeper understanding. Learn More
Face-to-Face Ethnography
Digital Ethnography. People bring their lives and brand experiences to life for you. Learn More
Digital Ethnography
Innovative Methods. RealityCheck’s proprietary methods are part science, part artful conversation. Learn More
Innovative Methods
How We Think
Our Market Research Blog
How Humanizing Your Business Strategy Can Add Value to Your Business and Your Life.
The feeling of being understood by others creates an elevated and unique sense of value in someone’s life. Think of the people in your life who really know you and get you. Do you find an elevated value in these people that you don’t feel with others who know you on a more superficial level? […]
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