Market Research to Uncover the 10% You Need to Know
What’s the 10%? It’s the signal in the noise. It’s the “lead.” It’s the most important new consumer insights that will move your business forward.
Ninety percent of what gets reported in most market research studies is already known. We spend 90% of our efforts uncovering the 10% you don’t know.
RealityCheck is more than a full-service market research firm.
We’re a team of experienced insight strategists, conceptual analysts, technology evangelists and data storytellers. We’ll work with you to find the new information you need to know, explain why it matters and help you decide what to do about it. Our full-service market research approach, including AdvancedQual+, quantitative and integrated qual/quant, delivers meaningful insights that light the way forward for inspired strategy, product innovation, positioning and concepts.
What We Do
Inspire
Brand Strategy
Deep explorations into the identity, beliefs, emotions and tensions that motivate human beings in their lives to help bring your marketing strategy to life.
Test & Enhance Concepts
Uncovering what is most meaningful and motivating about your messaging, advertising, packaging and new product concepts.
Engage & Track
Consumer Experiences (CX)
Mapping decision journeys, understanding shopper experiences and exploring how people use your brand in the context of their daily lives.
How We Turn Data into Actionable Insights
Our View
Market Research Methods: 3 Simple Ways You Can Sharpen Your Empathy Skills
Empathy has become a bit of a buzzword in marketing and market research in recent years. Many big corporate marketers – wanting to take the trend toward “consumer-centricity” to the next level – started talking about “empathy” several years ago. At the same time, the desire for empathy has been voiced in American culture as […]
Market Research Reports: Why Writing Skills Matter in an AI World
The ability of AI platforms to synthesize and summarize data into written market research reports is remarkable. When ChatGPT came onto the scene about a year and a half ago, the internet was buzzing with examples of professionals in many areas using the platform to transform notes and rough drafts into finished written documents. In […]
The Costs of Bad Market Research Reporting (and what to do about it)
I logged onto the Teams meeting early. My client, Amanda, was already there and admitted me. As soon as I saw her face, I knew something was wrong. “What’s up,” I said. After a heavy sigh, she said, “I just opened a report from one of my research suppliers and it’s a bit of a […]
How You Can Be a Qualitative Market Research Innovator
It’s an exciting time to be in the insights business, and an especially exciting time for qualitative market research. Never before have we had the means to blend creativity and rigor in qualitative like we do now. Qualitative has always played a secondary role to quantitative analysis in market research. It has long been seen […]
Collaborative Intelligence: 3 Use Cases and 3 Watch-Outs for Using AI in Qualitative Market Research
By Esther Park, Insight Analyst and Jack Fadely, Senior Insight Strategist at RealityCheck Imagine having an assistant that could sift through vast amounts of unstructured market research data, provide a succinct summary of the information, help identify themes and even help you craft questions for your next discussion guide or questionnaire. With language models like ChatGPT […]
Integrating Qual and Quant: 3 Keys to Successful Hybrid Market Research Studies
(or What Football Can Teach Us About Consumer Insights) By Jim White and David Harris Though it may be a stretch, we wanted to share our thoughts on what football can teach us about successful integrated market research. (Just go with it. It turns out, there’s quite a bit!) And for those of you who […]