A Human Insights Approach to Customer Decision Journey Mapping

A Human Insights Approach to Customer Decision Journey Mapping

When it comes to mapping the customer journey, what people remember doing is more important than what they actually do.    Mapping customer decision journeys has become an important part of the foundational market research for most brands. Understanding the path to purchase and customer experience – in both physical and digital worlds – informs critical decisions about marketing, UX, […]

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