We Are Human Insights Strategists
RealityCheck is more than a qualitative consumer research firm. We’re a global partnership of experienced creative facilitators, brand marketers, strategic conceptual analysts, and storytellers who believe in the power of human insight to help brands make human connections.Our Team
What We Do
Applying Human Insights to Market Research
RealityCheck applies human insights to market research projects in three areas: foundational learning for strategy development; concept testing and optimization; and customer experience insights or (CX). Together, these methods form a comprehensive program of learning and activation to inspire your strategic thinking, sharpen your concepts and elevate the experience people have with your brand.
How We Do It
Qualitative Marketing Research Services
From focus groups and ethnographic interviews, to web cam interviews, online interactions and more, we go beyond consumer research and analysis to uncover human insights that translate into transformative business opportunities.
How We Think
Our Market Research Blog
The feeling of being understood by others creates an elevated and unique sense of value in someone’s life. Think of the people in your life who really know you and get you. Do you find an elevated value in these people that you don’t feel with others who know you on a more superficial level? […]