Realitycheck-IPTargeting

The 10% Market Research vBlog 

Qualitative Research: 5 Tips for Online Focus Groups & IDIs

Jim White, Co-founder and Human Insights Strategist at qualitative market research firm RealityCheck, shares five best practices for conducting online focus groups and IDIs.

Which Market Research Projects Make the Most Sense… Now

Jim White, Human Insights Strategist at RealityCheck, on which market research projects make the most sense to do in the Covid moment and which projects you might want to put a hold on.

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