Consumer Research E-Books from RealityCheck
Empathic Listening Introduction & Overview
by Jim White, PhD., Founding Partner & President
Why do psychologists practice Empathic Listening and why should you? Because as a brand marketer or insights strategist, it allows you to reach a much deeper level of understanding than regular listening and empathize with your consumer by finding a part of yourself that connects with their experience. This experience enables all of us to go beyond a surface level understanding of the people who interact with our brands so that we can anticipate their needs better. By understanding how to listen empathically you will better able to predict how they’ll react to your new product concept, advertising campaign or package design.
In this overview, you’ll learn what Empathic Listening is all about and how to apply it to the insights work you do; to your conversations with colleagues; and even to your personal relationships.
RealityCheck Insights Journalism™
By Jim White, PhD., Founding Partner & President
Great insights will go unnoticed and have little impact if they are not communicated in a compelling way. People are moved by stories more than data points. Insights Journalism™ is all about finding the story in your data that will maximize its impact within your organization.
In this e-book, Jim White shares some of the lessons he learned from his days as a journalist and how to apply these to reporting insights. In addition to the “Four Rule of Insights Journalism™ this overview will also address different kinds of journalistic story structures that can be applied to reporting insights, and some thoughts on how to approach data visualization and graphics from a storytelling perspective.