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MARKET RESEARCH SERVICES & METHODS

Advanced qualitative, custom quantitative and fully integrated qual/quant research.

Whether you need a deep understanding of your consumer to inspire innovation, get your strategy or positioning right, or test advertising or new product concepts, we find answers you need through innovative market research methods, deep human insights and analytical rigor.

 

Advanced qualitative, quantitative or integrated market research studies, immersive or agile, we uncover and report the “new news” you need to know and help you decide what to do about it. 

Advanced Qualitative

  • Ethnography
  • Focus Groups & Interviews
  • Online Qualitative and Boards
  • Deep Qualitative Surveys
  • AdvancedQual+
  • Diary Studies, Longitudinal Ethnos & RealityLive® Communities
  • Core Tension Psychological Interviews™
  • Advertising, Packaging and New Product Concept Research
  • Jobs To Be Done Qual

Custom Quantitative​

  • Integrated Qual/Quant
  • Custom Quantitative
  • Concept Testing
  • Jobs To Be Done Quant

Ideation & Training

  • Design Sprint Innovation Workshops
  • Team Empathy Training
  • Insights Journalism® Report Writing Workshops

Analysis & Storytelling

  • Analysis and Reporting of Client Data
  • Analysis, Coding and Text Analytics
  • Design, Data Visualization and Video Production

Proprietary Methods

  • Core Tension Psychological Interviews™
  • RealityLive® Communities
  • AdvancedQual+

If you’re tired of data dumps, uninspired analysis and reporting, and no strategic direction, ping us at ten@realitycheckinc.com