There’s some pretty exciting stuff happening in the world of journalism these days and we in the consumer insights business should take note. A lot has changed in journalism since I worked as a newspaper reporter in the ‘90s. The industry still struggles to remake itself for the digital age. It faces challenges in […]
Last year saw dramatic shifts in the world of consumer insights and market research. With face-to-face research such as focus groups and ethnography shut down, marketers shifted to online platforms and streaming services for many projects, and postponed others indefinitely.
Jim White, Co-Founder and Insights Strategist of RealityCheck Consulting, is joined by Paula Kramer, VP at Aha! Insights Technology, and Ilana Borzak, Senior Strategist at RealityCheck, to share best practices for qualitative Agile Research for consumer insights.