RealityCheck Launches New Human Insights Market Research Methods For Customer Experience And Decision Journey Mapping
RealityCheck Consulting, a global partnership of senior-level insights strategists, announced the launch of HXi, their latest innovative approach to Customer Experience and Decision Journey Mapping. HXi, or Human Experience Insights, uses story elicitation techniques developed in the field of psychology to explore the experiences people have with brands, track decision journeys and understand the touchpoints […]