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September82020

Qualitative Research: 5 Tips for Online Focus Groups & IDIs

JWHITEBrand Positioning, Concept Testing, Customer Experience (CX), Methods, Online Qual

Jim White, Co-founder and Human Insights Strategist at qualitative market research firm RealityCheck, shares five best practices for conducting online focus groups and IDIs.

Market Research: Head and the Heart in Concept Optimization Best Practices: How To Do Qualitative Agile Research Right

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Best Practices: How To Do Agile Research Right

Jim White, Co-Founder and Insights Strategist of RealityCheck Consulting, is joined by Paula Kramer, VP at Aha! Insights Technology, and Ilana Borzak, Senior Strategist at RealityCheck, to share best practices for qualitative Agile Research for consumer insights.

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