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September82020

Qualitative Research: 5 Tips for Online Focus Groups & IDIs

JWHITEBrand Positioning, Concept Testing, Customer Experience (CX), Methods, Online Qual

Jim White, Co-founder and Human Insights Strategist at qualitative market research firm RealityCheck, shares five best practices for conducting online focus groups and IDIs.

Market Research: Head and the Heart in Concept Optimization Best Practices: How To Do Qualitative Agile Research Right

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Founding Partner & Insights Strategist

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