Brands & Narrative Identity: A New Way to Think About Brand Strategy
Jim White presents “Brands & Narrative Identity: A New Way to Think About Brand Strategy” at the 2017 IIeX Global Insights Conference.
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Brands & American Mythology: Narrative Identity, Brand Identity & the American Self
JWHITE Brands, Narrative Identity, Videos
Jim White presents “Brands & American Mythology: Narrative Identity, Brand Identity & the American Self” at the IIeX Global Insights Conference.
Qualitative Marketing Research: The Advantages of Being Human in a Consumer World
Jim Chastain Consumer Research, Human Insights, Videos
Jim Chastain and Jim White, Founding Partners at RealityCheck Consulting, on the advantages of understanding the human behind your consumer and how marketers can benefit.
Consumer Research and Insights: The 90/10 Rule
Jim Chastain Brands, Consumer Research, Videos
Clients and agencies already know 90% of what’s reported to them from most focus groups and marketing research studies. At RealityCheck Consulting, we focus 90% of our efforts analyzing the 10% they don’t know. It’s the 10% that can lead to deeper consumer insights and bigger opportunities. Watch the video and let us know what […]
Brands & American Mythology: Narrative Identity, Brand Identity, and the Construction of the American Self
Over the last several months I’ve presented at a few major consumer research and insights conferences on the topic of Narrative Identity and how brands can play a role in our life stories. Here is a 15-minute video from the iiEX conference in Atlanta titled “Brands & American Mythology: Narrative Identity, Brand Identity, and the […]
Why We Love Doing Qualitative Consumer Research
Jim Chastain Consumer Research, Videos
We’ve have been doing this qualitative research thing for almost 20 years now, and while it’s never a piece of cake, we never tire of talking to people to find out what makes them tick as both humans and consumers. How can you not love a job where you learn something new everyday! Most of […]
Consumer Research Methods: Creating Engagement Between Marketers and their Consumers
JWHITE Brands, Consumer Research, Videos
It’s one thing to understand your consumer segments on a cognitive level. It’s something entirely different to understand them on an empathic level. Our Segmentation Attunement Experience is designed to create a deeper level of engagement between marketers and consumer segments.