Brands & Narrative Identity: A New Way to Think About Brand Strategy
Jim White presents “Brands & Narrative Identity: A New Way to Think About Brand Strategy” at the 2017 IIeX Global Insights Conference.
Videos
Brands & American Mythology: Narrative Identity, Brand Identity & the American Self
JWHITE Brands, Narrative Identity, Videos brand strategy, brands, consumer insights, human insights, narrative identity 0
Jim White presents “Brands & American Mythology: Narrative Identity, Brand Identity & the American Self” at the IIeX Global Insights Conference.
Qualitative Marketing Research: The Advantages of Being Human in a Consumer World
Jim Chastain Consumer Research, Human Insights, Videos consumer insights, human insights, marketing research 0
Jim Chastain and Jim White, Founding Partners at RealityCheck Consulting, on the advantages of understanding the human behind your consumer and how marketers can benefit.
Consumer Research and Insights: The 90/10 Rule
Jim Chastain Brands, Consumer Research, Videos consumer insights, marketing research 1
Clients and agencies already know 90% of what’s reported to them from most focus groups and marketing research studies. At RealityCheck Consulting, we focus 90% of our efforts analyzing the 10% they don’t know. It’s the 10% that can lead to deeper consumer insights and bigger opportunities. Watch the video and let us know what […]
Brands & American Mythology: Narrative Identity, Brand Identity, and the Construction of the American Self
JWHITE Brands, Videos brands, consumer belief systems, human nature, narrative identity 0
Over the last several months I’ve presented at a few major consumer research and insights conferences on the topic of Narrative Identity and how brands can play a role in our life stories. Here is a 15-minute video from the iiEX conference in Atlanta titled “Brands & American Mythology: Narrative Identity, Brand Identity, and the […]
Why We Love Doing Qualitative Consumer Research
Jim Chastain Consumer Research, Videos brands, consumer insights, qualitative research 0
We’ve have been doing this qualitative research thing for almost 20 years now, and while it’s never a piece of cake, we never tire of talking to people to find out what makes them tick as both humans and consumers. How can you not love a job where you learn something new everyday! Most of […]
Consumer Research Methods: Creating Engagement Between Marketers and their Consumers
JWHITE Brands, Consumer Research, Videos Attunement, brands, marketing research 0
It’s one thing to understand your consumer segments on a cognitive level. It’s something entirely different to understand them on an empathic level. Our Segmentation Attunement Experience is designed to create a deeper level of engagement between marketers and consumer segments.