What Market Researchers Can Learn from the 2020 Election Polls: Ask the Right Questions
Insights on what market researchers can learn from the 2020 Election Polls and how to apply these lessons to consumer research projects.
Videos
Best Practices: How To Do Qualitative Agile Research Right
Jim White, Co-Founder and Insights Strategist of RealityCheck Consulting, is joined by Paula Kramer, VP at Aha! Insights Technology, and Ilana Borzak, Senior Strategist at RealityCheck, to share best practices for qualitative Agile Research for consumer insights.
What Market Research Projects Make the Most Sense Now (Market Research vBlog)
Jim White, Human Insights Strategist at RealityCheck (link to home page), on what market research projects make the most sense to do in the Covid moment and which projects you might want to put a hold on.
Shifting to Online Qual: The New Paradigm (webinar)
Jim White, a founding partner of insights and strategy consulting company RealityCheck, and Ray Fischer, CEO of insights technology platform Aha!, discuss several best practices they’ve learned over 15 years of conducting online qualitative research.