What Market Researchers Can Learn from the 2020 Election Polls: Ask the Right Questions
Insights on what market researchers can learn from the 2020 Election Polls and how to apply these lessons to consumer research projects.
Videos
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Best Practices: How To Do Qualitative Agile Research Right
Jim White, Co-Founder and Insights Strategist of RealityCheck Consulting, is joined by Paula Kramer, VP at Aha! Insights Technology, and Ilana Borzak, Senior Strategist at RealityCheck, to share best practices for qualitative Agile Research for consumer insights.
What Market Research Projects Make the Most Sense Now (Market Research vBlog)
Jim White, Human Insights Strategist at RealityCheck (link to home page), on what market research projects make the most sense to do in the Covid moment and which projects you might want to put a hold on.
Shifting to Online Qual: The New Paradigm (webinar)
Jim White, a founding partner of insights and strategy consulting company RealityCheck, and Ray Fischer, CEO of insights technology platform Aha!, discuss several best practices they’ve learned over 15 years of conducting online qualitative research.
Consumer Research Methods: Attunement & Empathic Listening (video)
Jim White, Founding Partner and Human Insights Strategist at qualitative market research firm company RealityCheck Consulting, on the role empathic listening and Attunement play in conducting market research for deeper consumer insights. RealityCheck Is More Than A Market Research Firm. We’re a global partnership of experienced creative facilitators, strategic conceptual analysts, and storytellers who believe […]
Market Research Methods for Concept Testing & Optimization (video)
Jim White, Human Insights Strategist and Co-Founder of market research firm RealityCheck, shares how to apply human insight methods to concept testing and optimization for consumer research. By revealing the language and imagery in your positioning, messaging or new product concepts that are most meaningful to people and have the most potential to express your brand’s […]
Our Market Research Insights Methods (video)
Jim White, Human Insights Strategist and Co-Founder of market research firm RealityCheck, shares how to apply human insight methods in three areas: foundational learning for strategy development; concept testing and optimization; and customer experience insights or (CX). Together, these methods form a comprehensive program of learning and activation to inspire your strategic thinking, sharpen your concepts and elevate […]
Market Research Methods for Strategy Development (video)
Jim White, Human Insights Strategist and Co-Founder of market research firm RealityCheck, shares how to apply human insight methods to brand strategy development. By gaining a deep and actionable understanding of segments, users and other groups of human beings to develop the conceptual springboards that will inspire brand strategy, messaging strategy and product innovation, you can make more […]
Human Experience Insights vs. Consumer Experience Insights for Qualitative Market Research (video)
Jim White, Human Insights Strategist at Market Research firm RealityCheck, on the difference between Human Experience Insights and Consumer Experience Insights for qualitative market research. RealityCheck Is More Than A Market Research Firm. We’re a global partnership of experienced creative facilitators, strategic conceptual analysts, and storytellers who believe in the power of human insight to […]
