JWHITE Methods, Videos Attunement, emphatic listening 0
Jim White, Founding Partner and Human Insights Strategist at qualitative market research firm company RealityCheck Consulting, on the role empathic listening and Attunement play in conducting market research for deeper consumer insights.
JWHITE Concept Testing, Consumer Research, Methods, Videos 0
Jim White, Human Insights Strategist and Co-Founder of market research firm RealityCheck, shares how to apply human insight methods to concept testing and optimization for consumer research. By revealing the language and imagery in your positioning, messaging or new product concepts that are most meaningful to people and have the most potential to express your brand’s […]
JWHITE Advertising Analysis, Brand Positioning, Concept Testing, Consumer Research, Customer Experience (CX), Human Insights, Methods, Videos brand strategy, concept testing, CX 0
Jim White, Human Insights Strategist and Co-Founder of market research firm RealityCheck, shares how to apply human insight methods in three areas: foundational learning for strategy development; concept testing and optimization; and customer experience insights or (CX). Together, these methods form a comprehensive program of learning and activation to inspire your strategic thinking, sharpen your concepts and elevate […]
JWHITE Brand Positioning, Consumer Research, Human Insights, Methods, Videos brand strategy 0
Jim White, Human Insights Strategist and Co-Founder of market research firm RealityCheck, shares how to apply human insight methods to brand strategy development. By gaining a deep and actionable understanding of segments, users and other groups of human beings to develop the conceptual springboards that will inspire brand strategy, messaging strategy and product innovation, you can make more […]
JWHITE Consumer Research, Customer Experience (CX), Human Insights, Videos CX 0
Jim White, Human Insights Strategist at Market Research firm RealityCheck, on the difference between Human Experience Insights and Consumer Experience Insights for qualitative market research.
Jim Chastain Consumer Research, Videos brands, qualitative analysis 0
Jim Chastain, Founding Partner and Human Insights Strategist at RealityCheck Consulting, on the role of qualitative research in solving brand issues using the 90/10 Rule of Analysis. RealityCheck Is More Than A Market Research Firm. We’re a global partnership of experienced creative facilitators, strategic conceptual analysts, and storytellers who believe in the power of human […]
JWHITE Customer Experience (CX), Human Insights, Methods, Videos CX 0
Jim White, Human Insights Strategist and Co-Founder of market research firm RealityCheck, shares how to apply human insight methods to CX and Customer Journey Mapping. By evaluating the experiences that people have with your brand in the context of their lives by tracking decision journeys and understanding the touchpoints that are most meaningful and relevant […]
JWHITE Brands, Human Insights, Narrative Identity, Videos brand strategy, consumer insights, human insights, narrative identity 0
Jim White presents “Brands & Narrative Identity: A New Way to Think About Brand Strategy” at the 2017 IIeX Global Insights Conference.
JWHITE Brands, Narrative Identity, Videos brand strategy, brands, consumer insights, human insights, narrative identity 0
Jim White presents “Brands & American Mythology: Narrative Identity, Brand Identity & the American Self” at the IIeX Global Insights Conference.
Jim Chastain Consumer Research, Human Insights, Videos consumer insights, human insights, marketing research 0
Jim Chastain and Jim White, Founding Partners at RealityCheck Consulting, on the advantages of understanding the human behind your consumer and how marketers can benefit.
