Customer Experience (CX)
Our Market Research Insights Methods (video)
JWHITE Advertising Analysis, Brand Positioning, Concept Testing, Consumer Research, Customer Experience (CX), Human Insights, Methods, Videos brand strategy, concept testing, CX 0
Jim White, Human Insights Strategist and Co-Founder of market research firm RealityCheck, shares how to apply human insight methods in three areas: foundational learning for strategy development; concept testing and optimization; and customer experience insights or (CX). Together, these methods form a comprehensive program of learning and activation to inspire your strategic thinking, sharpen your concepts and elevate […]
Human Experience Insights vs. Consumer Experience Insights for Qualitative Market Research (video)
JWHITE Consumer Research, Customer Experience (CX), Human Insights, Videos CX 0
Jim White, Human Insights Strategist at Market Research firm RealityCheck, on the difference between Human Experience Insights and Consumer Experience Insights for qualitative market research.
Market Research Methods for CX & Journey Mapping (video)
JWHITE Customer Experience (CX), Human Insights, Methods, Videos CX 0
Jim White, Human Insights Strategist and Co-Founder of market research firm RealityCheck, shares how to apply human insight methods to CX and Customer Journey Mapping. By evaluating the experiences that people have with your brand in the context of their lives by tracking decision journeys and understanding the touchpoints that are most meaningful and relevant […]
How to Apply Human Insights to Market Research
JWHITE Advertising Analysis, Brand Positioning, Brands, Consumer Research, Customer Experience (CX), Human Insights, Narrative Identity consumer insights, CX, marketing research, narrative identity 0
If you work in Consumer Insights, you probably hear the word human a lot these days. Everybody seems to be talking about human insights. Whether this trend is driven by a backlash to the sterile, uninspiring nature of big data or a desire to get team members to connect more directly with consumers, we think […]