Qualitative Research: 5 Tips for Online Focus Groups & IDIs
Jim White, Co-founder and Human Insights Strategist at qualitative market research firm RealityCheck, shares five best practices for conducting online focus groups and IDIs.
Customer Experience (CX)
Our Market Research Insights Methods (video)
Jim White, Human Insights Strategist and Co-Founder of market research firm RealityCheck, shares how to apply human insight methods in three areas: foundational learning for strategy development; concept testing and optimization; and customer experience insights or (CX). Together, these methods form a comprehensive program of learning and activation to inspire your strategic thinking, sharpen your concepts and elevate […]
Human Experience Insights vs. Consumer Experience Insights for Qualitative Market Research (video)
Jim White, Human Insights Strategist at Market Research firm RealityCheck, on the difference between Human Experience Insights and Consumer Experience Insights for qualitative market research.
Market Research Methods for CX & Journey Mapping (video)
Jim White, Human Insights Strategist and Co-Founder of market research firm RealityCheck, shares how to apply human insight methods to CX and Customer Journey Mapping. By evaluating the experiences that people have with your brand in the context of their lives by tracking decision journeys and understanding the touchpoints that are most meaningful and relevant […]