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Our Services

Qualitative Market Research Services

Applying human insights to everyday projects

RealityCheck offers a wide range of qualitative market research services that go beyond consumer research and analysis to uncover insights that translate into transformative business opportunities for brands.

Insights for Strategic Development

Deep Story Analysis

  • Consumer Segmentation Profiles
  • Brand Architecture
  • Positioning
  • Communications & Messaging Strategy
  • Product Innovation & Renovation
  • Unmet Needs & White Space Opportunities

Concept Testing & Optimization

Narrative Power Analysis

  • Big Idea & Messaging Platforms
  • Advertising Concepts
  • Packaging Concepts
  • Positioning Concepts
  • New Product Concepts

Customer Experience Insights 

HXi Alignment

  • Decision Journey Mapping
  • Shopper Experience Exploration
  • Home Use Testing


From digital ethnography and online qualitative to rapid innovation and F2F 

Digital Ethnography

Digital Ethnography

Virtually “be there” whenever and wherever people engage with your brand. Through our digital ethnography approach, people bring their lives and brand experiences to life for you just the way they do in social media. The only difference is, this social network is all about your brand. We can conduct studies in any language so you can stay home and still conduct rich, insightful ethnographic research anywhere in the world.
Online Qualitative

Online Qualitative

We’ve executed just about every form of qualitative research online. We’ve evaluated and optimized advertising, new product ideas, packaging and concepts. We’ve asked people to upload imagery and video of their lives, create digital collages, write detailed stories, and more. There isn’t a projective qualitative technique we haven’t been able to translate to an engaging and insightful digital activity. People can engage with us through their phones, tablets and computers. And we can do this in any language.
Webcam Interviews and Groups

Webcam Interviews and Groups

Need to do qualitative research with folks who are too hard or too expensive to reach in person? Using web teleconferencing technology, we conduct focus groups and individual interviews in real time, streaming over the internet. We can post materials for people to discuss. And our clients can observe everything. Just another way we’re using the latest technology to make human connections anytime, anywhere in the world.
Psychological Interviews

Psychological Interviews

It’s not unusual for participants to thank our psychologists at the end of these fascinating conversations. These in-depth, one-on-one interviews are conducted by licensed clinical psychologists. Using tried and true clinical techniques, our psychologists help people access and express the deep-seated thoughts, feelings and motivations that can go unspoken in typical research settings. Many folks learn a little something about themselves along way.
Team Immersion & Rapid Innovation

Team Immersion & Rapid Innovation

Through a range of techniques, we immerse brand teams in the worlds of the people who interact with your brands. We create experiences that allow your brand and insights teams to go beyond a cognitive understanding of your consumer, and actually feel who people are. Then, we lead your teams in a series of Rapid Innovation activities so that within a few days of fieldwork, your have finished concepts for new products, positioning or messaging.
Face-to-Face Ethnography

Face-to-Face Ethnography

We enter the real world where people actually live with your brand to reach a deeper understanding of the context in which brand relationships and decisions occur. We observe and interview people where they live, work and shop, using their behavior and surroundings as stimuli for the conversation. And our clients are always invited along for the ride.
Individual Depth Interviews

Individual Depth Interviews

Our one-on-one interviews often feel like two friends conversing over a cup of coffee. Whether it’s a business-to-business or consumer project, we try to engage with the human being sitting across from us to create a warm and open context for conversation.


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