Human Insights

RealityCheck-Storry_telling_A_Window_into_consumer_Decesions_beliefP_and_Behaviors

Qualitative Research: Storytelling as a Window into Consumer Decisions, Beliefs and Behaviors

Consumer Psychology, Consumer Research, Feature, Human Insights, Narrative Identity, Storytelling

It’s been well-established that much of human decision making is quick, nonconscious and driven by emotion.
Influential books like Malcolm Gladwell’s “Blink” and Daniel Kahneman’s “Thinking Fast and Slow” have popularized this understanding of how humans think.
For consumer insights folks, researching this process is challenging. Some methods attempt to tap what Kahneman calls the “System 1 mode of thinking,” but it is questionable whether these methods actually measure nonconscious processes. And what’s more, these methods fall short of providing the kind of rich, human insights that inspire brand teams.

Market Research: Applying Human Insights for Strategy Development

Consumer Research, Human Insights

Agile. Agile. Agile. This is a word frequently spoken by insight professionals and marketers these days. They usually only say it once but it has become the “location” of our lexicon. And the need for it is real. Faster to market. No time. Less budget. Research that is quickly and clearly actionable. Companies and brands are getting squeezed and new ways of gaining insights more quickly are entering the market every day.

Our Market Research Insights Methods (video)

Advertising Analysis, Brand Positioning, Concept Testing, Consumer Research, Customer Experience (CX), Human Insights, Methods, Videos

Jim White, Human Insights Strategist and Co-Founder of market research firm RealityCheck, shares how to apply human insight methods in three areas: foundational learning for strategy development; concept testing and optimization; and customer experience insights or (CX). Together, these methods form a comprehensive program of learning and activation to inspire your strategic thinking, sharpen your concepts and elevate […]

Market Research Methods for Strategy Development (video)

Brand Positioning, Consumer Research, Human Insights, Methods, Videos

Jim White, Human Insights Strategist and Co-Founder of market research firm RealityCheck, shares how to apply human insight methods to brand strategy development. By gaining a deep and actionable understanding of segments, users and other groups of human beings to develop the conceptual springboards that will inspire brand strategy, messaging strategy and product innovation, you can make more […]

Human Experience Insights vs. Consumer Experience Insights for Qualitative Market Research (video)

Consumer Research, Customer Experience (CX), Human Insights, Videos

Jim White, Human Insights Strategist at Market Research firm RealityCheck, on the difference between Human Experience Insights and Consumer Experience Insights for qualitative market research. RealityCheck Is More Than A Market Research Firm. We’re a global partnership of experienced creative facilitators, strategic conceptual analysts, and storytellers who believe in the power of human insight to […]

Market Research Methods for CX & Journey Mapping (video)

Customer Experience (CX), Human Insights, Methods, Videos

Jim White, Human Insights Strategist and Co-Founder of market research firm RealityCheck, shares how to apply human insight methods to CX and Customer Journey Mapping. By evaluating the experiences that people have with your brand in the context of their lives by tracking decision journeys and understanding the touchpoints that are most meaningful and relevant […]

How to Apply Human Insights to Market Research

Advertising Analysis, Brand Positioning, Brands, Consumer Research, Customer Experience (CX), Human Insights, Narrative Identity

If you work in Consumer Insights, you probably hear the word human a lot these days. Everybody seems to be talking about human insights. Whether this trend is driven by a backlash to the sterile, uninspiring nature of big data or a desire to get team members to connect more directly with consumers, we think […]

Reality-check-market-research-insights-CX-Journey-Mapping

A Human Insights Approach to Customer Decision Journey Mapping

Consumer Research, Customer Experience (CX), Human Insights

When it comes to mapping the customer journey, what people remember doing is more important than what they actually do. Mapping customer decision journeys has become an important part of the foundational market research for most brands. Understanding the path to purchase and customer experience – in both physical and digital worlds – informs critical decisions about marketing, UX, […]

How Humanizing Your Business Strategy Can Add Value to Your Business and Your Life.

Brands, Human Insights, Uncategorized

The feeling of being understood by others creates an elevated and unique sense of value in someone’s life. Think of the people in your life who really know you and get you. Do you find an elevated value in these people that you don’t feel with others who know you on a more superficial level? […]

The ROI of Human Insights: How to Improve Your MR Cost Per Actionable Insight

Human Insights, MR ROI

For several years now, we’ve been advocating a shift from Consumer Insights to Human Insights. That means going beyond an analysis of the consumer part of people – that part that shops, buys and consumes – and listening to the whole human being. But this can come across as sounding a little, well, soft – […]

Human Insights

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