Applying Human Insights for Strategy Development
Market Research: Applying Human Insights for Strategy Development
Consumer Research
Market Research Methods: Using Online Qualitative (video)
Jim White, Human Insights Strategist at Market Research firm RealityCheck, on the advantages of using Online Qual for Agile Consumer and B2B studies. RealityCheck Is More Than A Market Research Firm. We’re a global partnership of experienced creative facilitators, strategic conceptual analysts, and storytellers who believe in the power of human insight to make marketing […]
Market Research Methods for Concept Testing & Optimization (video)
Jim White, Human Insights Strategist and Co-Founder of market research firm RealityCheck, shares how to apply human insight methods to concept testing and optimization for consumer research. By revealing the language and imagery in your positioning, messaging or new product concepts that are most meaningful to people and have the most potential to express your brand’s […]
Our Market Research Insights Methods (video)
Jim White, Human Insights Strategist and Co-Founder of market research firm RealityCheck, shares how to apply human insight methods in three areas: foundational learning for strategy development; concept testing and optimization; and customer experience insights or (CX). Together, these methods form a comprehensive program of learning and activation to inspire your strategic thinking, sharpen your concepts and elevate […]
Market Research Methods for Strategy Development (video)
Jim White, Human Insights Strategist and Co-Founder of market research firm RealityCheck, shares how to apply human insight methods to brand strategy development. By gaining a deep and actionable understanding of segments, users and other groups of human beings to develop the conceptual springboards that will inspire brand strategy, messaging strategy and product innovation, you can make more […]
Human Experience Insights vs. Consumer Experience Insights for Qualitative Market Research (video)
Jim White, Human Insights Strategist at Market Research firm RealityCheck, on the difference between Human Experience Insights and Consumer Experience Insights for qualitative market research.
Qualitative Consumer Research: Using 90/10 Analysis to Help Brands Marketers Make Human Human Connections (video)
Jim Chastain, Founding Partner and Human Insights Strategist at RealityCheck Consulting, on the role of qualitative research in solving brand issues using the 90/10 Rule of Analysis. RealityCheck Is More Than A Market Research Firm. We’re a global partnership of experienced creative facilitators, strategic conceptual analysts, and storytellers who believe in the power of human […]
A Human Insights Approach to Concept Testing: What They Say Can Be What They Really Mean
It is a widely-accepted belief in qualitative market research that you can’t trust what people tell you. Insights into nonconscious motivations, System 1 and System 2 processing and the role of emotion in decision-making have caused most in the consumer insights business to question self-reported explanations of consumer behavior and decision-making. Nowhere is this more […]
RealityCheck Launches New Human Insights Market Research Methods For Customer Experience And Decision Journey Mapping
RealityCheck Consulting, a global partnership of senior-level insights strategists, announced the launch of HXi, their latest innovative approach to Customer Experience and Decision Journey Mapping. HXi, or Human Experience Insights, uses story elicitation techniques developed in the field of psychology to explore the experiences people have with brands, track decision journeys and understand the touchpoints […]
A Human Insights Approach to Customer Decision Journey Mapping
When it comes to mapping the customer journey, what people remember doing is more important than what they actually do. Mapping customer decision journeys has become an important part of the foundational market research for most brands. Understanding the path to purchase and customer experience – in both physical and digital worlds – informs critical decisions about marketing, UX, […]