Agile. Agile. Agile. This is a word frequently spoken by insight professionals and marketers these days. They usually only say it once but it has become the “location” of our lexicon. And the need for it is real. Faster to market. No time. Less budget. Research that is quickly and clearly actionable. Companies and brands are getting squeezed and new ways of gaining insights more quickly are entering the market every day.
Jim White, Human Insights Strategist at Market Research firm RealityCheck, on the advantages of using Online Qual for agile consumer and B2B research studies. RealityCheck Is More Than A Market Research Firm. We’re a global partnership of experienced creative facilitators, strategic conceptual analysts, and storytellers who believe in the power of human insight to make […]
Jim White, Human Insights Strategist and Co-Founder of market research firm RealityCheck, shares how to apply human insight methods to concept testing and optimization for consumer research. By revealing the language and imagery in your positioning, messaging or new product concepts that are most meaningful to people and have the most potential to express your brand’s […]
Jim White, Human Insights Strategist and Co-Founder of market research firm RealityCheck, shares how to apply human insight methods in three areas: foundational learning for strategy development; concept testing and optimization; and customer experience insights or (CX). Together, these methods form a comprehensive program of learning and activation to inspire your strategic thinking, sharpen your concepts and elevate […]
Jim White, Human Insights Strategist and Co-Founder of market research firm RealityCheck, shares how to apply human insight methods to brand strategy development. By gaining a deep and actionable understanding of segments, users and other groups of human beings to develop the conceptual springboards that will inspire brand strategy, messaging strategy and product innovation, you can make more […]