Jim White, Human Insights Strategist at Market Research firm RealityCheck, on the difference between Human Experience Insights and Consumer Experience Insights for qualitative market research.
Qualitative Consumer Research: Using 90/10 Analysis to Help Brands Marketers Make Human Human Connections (video)
Jim Chastain, Founding Partner and Human Insights Strategist at RealityCheck Consulting, on the role of qualitative research in solving brand issues using the 90/10 Rule of Analysis. RealityCheck Is More Than A Market Research Firm. We’re a global partnership of experienced creative facilitators, strategic conceptual analysts, and storytellers who believe in the power of human […]
It is a widely-accepted belief in qualitative market research that you can’t trust what people tell you. Insights into nonconscious motivations, System 1 and System 2 processing and the role of emotion in decision-making have caused most in the consumer insights business to question self-reported explanations of consumer behavior and decision-making. Nowhere is this more […]
RealityCheck Launches New Human Insights Market Research Methods For Customer Experience And Decision Journey Mapping
RealityCheck Consulting, a global partnership of senior-level insights strategists, announced the launch of HXi, their latest innovative approach to Customer Experience and Decision Journey Mapping. HXi, or Human Experience Insights, uses story elicitation techniques developed in the field of psychology to explore the experiences people have with brands, track decision journeys and understand the touchpoints […]
If you work in Consumer Insights, you probably hear the word human a lot these days. Everybody seems to be talking about human insights. Whether this trend is driven by a backlash to the sterile, uninspiring nature of big data or a desire to get team members to connect more directly with consumers, we think […]