Concept Testing |

realitycheck_online_qualitative_research_activity

May 4 2020

Online Qual Market Research Strategies for Brand Insights Teams: Using Technology to Dig Deeper

JWHITE Concept Testing, Consumer Research, Methods, Online Qual 0

Jim White is the co-founder of qualitative market research firm RealityCheck. Jim has more than 20 years of experience in consumer insights, marketing and strategy working for Fortune 500 brands. As an advocate of online qualitative research and analysis, he has been instrumental in the design and development of online research platforms and analytical approaches for RealityCheck.

Based on conducting hundreds of online qual studies, this is his take on using insights technology for both consumer and B2B market research studies.

November 28 2019

Market Research Methods for Concept Testing & Optimization (video)

JWHITE Concept Testing, Consumer Research, Methods, Videos 0

Jim White, Human Insights Strategist and Co-Founder of market research firm RealityCheck, shares how to apply human insight methods to concept testing and optimization for consumer research. By revealing the language and imagery in your positioning, messaging or new product concepts that are most meaningful to people and have the most potential to express your brand’s […]

November 26 2019

Our Market Research Insights Methods (video)

JWHITE Advertising Analysis, Brand Positioning, Concept Testing, Consumer Research, Customer Experience (CX), Human Insights, Methods, Videos brand strategy, concept testing, CX 0

Jim White, Human Insights Strategist and Co-Founder of market research firm RealityCheck, shares how to apply human insight methods in three areas: foundational learning for strategy development; concept testing and optimization; and customer experience insights or (CX). Together, these methods form a comprehensive program of learning and activation to inspire your strategic thinking, sharpen your concepts and elevate […]

October 22 2019

A Human Insights Approach to Concept Testing: What They Say Can Be What They Really Mean

JWHITE Concept Testing, Consumer Research, Human Insights, Methods 0

It is a widely-accepted belief in qualitative market research that you can’t trust what people tell you. Insights into nonconscious motivations, System 1 and System 2 processing and the role of emotion in decision-making have caused most in the consumer insights business to question self-reported explanations of consumer behavior and decision-making. Nowhere is this more […]