Everywhere you turn these days you hear people talking about Consumer Experience or CX. For a few, it is relegated to the digital or “User Experience” people have with a brand’s digital properties. For many more, it means more broadly tracking and improving the consumer journey through various “touchpoints” with brands. For some others, it […]
Market Research & Activation: How a Brand Insights Team Can Deliver More Impact with Fewer Resources
We see almost every day that the global economy is rocking. Consumer confidence is rising. And corporations are flush with cash. But even so, market research budgets shrink. It seems insights teams continue to be asked to do more with less and we expect that to continue. In a world of constrained budgets, market researchers, […]
Jim White presents “Brands & Narrative Identity: A New Way to Think About Brand Strategy” at the 2017 IIeX Global Insights Conference.
Jim White presents “Brands & American Mythology: Narrative Identity, Brand Identity & the American Self” at the IIeX Global Insights Conference.
By Jim Chastain It just happened again. Nestle has just bought Blue Bottle coffee. There will be Blue Bottle coffee drinkers who are crushed by this and there will be Blue Bottle coffee drinkers who don’t pay a lot of attention to it. Who knows what will happen with the Blue Bottle brand from here […]