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October 16 2017

Brands & American Mythology: Narrative Identity, Brand Identity & the American Self

JWHITE Brands, Narrative Identity, Videos

Jim White presents “Brands & American Mythology: Narrative Identity, Brand Identity & the American Self” at the IIeX Global Insights Conference.

Brand Strategy: The Value of Human-Centered Brands Brands & Narrative Identity: A New Way to Think About Brand Strategy

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Qualitative Research: 5 Tips for Online Focus Groups & IDIs

Jim White, Co-founder and Human Insights Strategist at qualitative market research firm RealityCheck, shares five best practices for conducting online focus groups and IDIs.

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