Why We Love Doing Qualitative Consumer Research
We’ve have been doing this qualitative research thing for almost 20 years now, and while it’s never a piece of cake, we never tire of talking to people to find out what makes them tick as both humans and consumers. How can you not love a job where you learn something new everyday! Most of all, we get great personal satisfaction bringing insightful clarity and strategic direction that can help our clients transform their business.
Here is what our qualitative consumer research consultants do for our brand clients and agency partners:
Watch the video and let us know what you think.
Jim Chastain & Jim White
Founding Partners at RealityCheck Consulting