Qualitative Research: 5 Tips for Online Focus Groups & IDIs
Jim White, Co-founder and Human Insights Strategist at qualitative market research firm RealityCheck, shares five best practices for conducting online focus groups and IDIs.
Customer Experience (CX)
Our Market Research Insights Methods (video)
Jim White, Human Insights Strategist and Co-Founder of market research firm RealityCheck, shares how to apply human insight methods in three areas: foundational learning for strategy development; concept testing and optimization; and customer experience insights or (CX). Together, these methods form a comprehensive program of learning and activation to inspire your strategic thinking, sharpen your concepts and elevate […]
Human Experience Insights vs. Consumer Experience Insights for Qualitative Market Research (video)
Jim White, Human Insights Strategist at Market Research firm RealityCheck, on the difference between Human Experience Insights and Consumer Experience Insights for qualitative market research. RealityCheck Is More Than A Market Research Firm. We’re a global partnership of experienced creative facilitators, strategic conceptual analysts, and storytellers who believe in the power of human insight to […]
Market Research Methods for CX & Journey Mapping (video)
Jim White, Human Insights Strategist and Co-Founder of market research firm RealityCheck, shares how to apply human insight methods to CX and Customer Journey Mapping. By evaluating the experiences that people have with your brand in the context of their lives by tracking decision journeys and understanding the touchpoints that are most meaningful and relevant […]
How to Apply Human Insights to Market Research
If you work in Consumer Insights, you probably hear the word human a lot these days. Everybody seems to be talking about human insights. Whether this trend is driven by a backlash to the sterile, uninspiring nature of big data or a desire to get team members to connect more directly with consumers, we think […]
A Human Insights Approach to Customer Decision Journey Mapping
When it comes to mapping the customer journey, what people remember doing is more important than what they actually do. Mapping customer decision journeys has become an important part of the foundational market research for most brands. Understanding the path to purchase and customer experience – in both physical and digital worlds – informs critical decisions about marketing, UX, […]
