5 Qual Trends for 2015 — Ignore at Your Own Peril.
So we’ve dusted off the RealityCheck crystal ball to see what’s in store for qualitative research in 2015. Here are our top 5 qual trends for this year.1. From Research to ExperienceMore and more clients will seek methods that deliver experiential learning that immerses them in their consumers’ worlds. For these clients, focus groups will […]