Collaborative Intelligence: 3 Use Cases and 3 Watch-Outs for Using AI in Qualitative Market Research
By Esther Park, Insight Analyst and Jack Fadely, Senior Insight Strategist at RealityCheck Imagine having an assistant that could sift through vast amounts of unstructured market research data, provide a succinct summary of the information, help identify themes and even help you craft questions for your next discussion guide or questionnaire. With language models like ChatGPT […]