At RealityCheck, we’ve been doing online qualitative research for 15 years. We built our first online platform in 2005 and have since run hundreds of studies with thousands of respondents for Fortune 500 brands.
As more and more brands take their qualitative research online over the next few months, we thought it was a good time to share some things we’ve learned about the right way to do online qualitative to generate deep insights.
Here are three pieces of advice for brand insights managers and directors for conducting successful online qual projects…
Empathic Experiences: How Brand Teams Can Build More Human Relationships with their Consumers and Customers
Jim Chastain and Jim White, Founders and Human Insight Strategists at RealityCheck, on how brands can build more human relationships with their consumers and customers through empathic experiences.
There’s a steady rise in social media. A spread of high-speed internet. And, almost everyone uses some form of digital communication. But in spite of all that, a study has shown that only 6% of all qualitative research was conducted online last year.
The use of social media is pervasive. There’s an almost universal penetration of high-speed internet. And almost all consumers have access to some form of digital communication. But in spite of all that, studies still show that only a small percentage of qualitative research projects are conducted online.
Agile. Agile. Agile. This is a word frequently spoken by insight professionals and marketers these days. They usually only say it once but it has become the “location” of our lexicon. And the need for it is real. Faster to market. No time. Less budget. Research that is quickly and clearly actionable. Companies and brands are getting squeezed and new ways of gaining insights more quickly are entering the market every day.