Our Blog
Market Research & Activation: How a Brand Insights Team Can Deliver More Impact with Fewer Resources
We see almost every day that the global economy is rocking. Consumer confidence is rising. And corporations are flush with cash. But even so, market research budgets shrink. It seems insights teams continue to be asked to do more with less and we expect that to continue. In a world of constrained budgets, market researchers, […]
Brands & Narrative Identity: A New Way to Think About Brand Strategy
Jim White presents “Brands & Narrative Identity: A New Way to Think About Brand Strategy” at the 2017 IIeX Global Insights Conference.
Brands & American Mythology: Narrative Identity, Brand Identity & the American Self
Jim White presents “Brands & American Mythology: Narrative Identity, Brand Identity & the American Self” at the IIeX Global Insights Conference.
Brand Strategy: The Value of Human-Centered Brands
By Jim Chastain It just happened again. Nestle has just bought Blue Bottle coffee. There will be Blue Bottle coffee drinkers who are crushed by this and there will be Blue Bottle coffee drinkers who don’t pay a lot of attention to it. Who knows what will happen with the Blue Bottle brand from here […]
5 Tips for Writing Insightful Strategic Stories
1. Write it! (Don’t PowerPoint it) – Writing is thinking. There is no better way to work through insights than by writing the story. Writing forces clarity. It forces you to connect concepts. It won’t allow you to make leaps of logic. It demands flow and coherence. Write the story first. Then use presentation software to visualize the story you’ve written (assuming you’re deliverable is a digital deck).
