In Brief In a world obsessed with speed and rapid “insights,” slowing down may feel counterintuitive. But thinking more intentionally—especially at the start—leads to smarter questions, better methods, and stronger stakeholder impact. This isn’t about ritual optimism; it’s about practical clarity. Purposeful pauses can be your research superpower. The Pressure to Move Fast “We need […]
How do you turn complex market research studies into clear reports? Start by writing a note to a friend. The complexity of market research reporting If you’re a corporate or supplier-side insights person, you’ve likely had to write reports about market research studies that are complex. Maybe you’ve got an integrated study with multiple phases. […]
We recently recommended to a client that she consider an online qualitative study design for an upcoming project, to which she said, “I’m not a big fan of online boards.” We hear this sometimes when we talk about digital qualitative research. It seems many in the consumer insights world still refer to all forms of […]
The ability of AI platforms to synthesize and summarize data into written market research reports is remarkable. When ChatGPT came onto the scene about a year and a half ago, the internet was buzzing with examples of professionals in many areas using the platform to transform notes and rough drafts into finished written documents. In […]
It’s an exciting time to be in the insights business, and an especially exciting time for qualitative market research. Never before have we had the means to blend creativity and rigor in qualitative like we do now. Qualitative has always played a secondary role to quantitative analysis in market research. It has long been seen […]
By Esther Park, Insight Analyst and Jack Fadely, Senior Insight Strategist at RealityCheck Imagine having an assistant that could sift through vast amounts of unstructured market research data, provide a succinct summary of the information, help identify themes and even help you craft questions for your next discussion guide or questionnaire. With language models like ChatGPT […]
Technology is constantly evolving, and so are market research insights methodologies. Focus groups are common in qualitative research studies, but combing through high volumes of stories is a challenge. Today, it is both feasible and essential for teams to collect richer open-ended feedback and more of it, while simultaneously improving the integrity and rigor of […]
Leveraging technology to capture and analyze qualitative data for insights that are more robust, reliable and rich. RealityCheck’s AdvancedQual+™ is a new approach to qualitative research—an advanced approach that leverages technology to deliver the deep human insights that qual is known for, but with the rigor, reliability and validity usually associated with quantitative analysis. We […]
