![[TEMPLATE] Blog Post Title Slides](https://realitycheckinc.com/wp-content/uploads/2025/08/TEMPLATE-Blog-Post-Title-Slides.png "[TEMPLATE] Blog Post Title Slides")
When I was in college at the University of Kentucky, I drank a lot of cheap beer. Like many undergrads, I didn’t think much about what I was drinking—only that it was cold and affordable. But one summer, that changed. I was twenty years old, working as a news intern at the Knoxville News-Sentinel—my first […]
In Brief In a world obsessed with speed and rapid “insights,” slowing down may feel counterintuitive. But thinking more intentionally—especially at the start—leads to smarter questions, better methods, and stronger stakeholder impact. This isn’t about ritual optimism; it’s about practical clarity. Purposeful pauses can be your research superpower. The Pressure to Move Fast “We need […]
![[TEMPLATE] Blog Post Title Slides](https://realitycheckinc.com/wp-content/uploads/2025/06/TEMPLATE-Blog-Post-Title-Slides.png "[TEMPLATE] Blog Post Title Slides")
For more than two decades, brand insights teams have turned to RealityCheck when they need fresh answers—when standard methods fail to provide fresh insights, the deeper drivers of consumer behavior remain elusive, or when teams are simply looking for new inspiration. These are the moments when brands start to feel disconnected. When consumers drift, the […]
![[TEMPLATE] Blog Post Title Slides](https://realitycheckinc.com/wp-content/uploads/2025/05/TEMPLATE-Blog-Post-Title-Slides.png "[TEMPLATE] Blog Post Title Slides")
In Brief AI can synthesize text, surface patterns, and even simulate language with remarkable fluency — but it can’t feel. In a world where generative tools are everywhere, it’s tempting to offload insight work to machines. But real understanding — the kind that changes how a brand sees its audience — still requires something uniquely […]
We like to think of market research as a rational process. We design a study, field the data, run the analysis, and deliver the insight. Straight lines and clear outcomes. But if you’ve spent time on the inside of a project—whether as a client, researcher, or agency partner—you know that’s not how it feels. Even […]
In Brief Ethnography is a powerful method for understanding consumers in context—by observing their real lives rather than relying solely on what they say. While surveys and analytics show you the what, ethnography reveals the why. It uncovers unspoken needs, cultural cues, and innovation opportunities that drive meaningful strategy. What is Ethnography? It starts with […]
