AdvancedQual+™

Deeper qualitative market research without the subjectivity.

RealityCheck’s AdvancedQual+™ is qualitative research plus scale, efficiency and validity. It takes the subjectivity out of qualitative research, giving corporate clients the confidence to decide and act.

Traditional qualitative research is rich in context but prone to bias and noise. AdvancedQual+ leverages cutting-edge technology and statistical analysis to provide both depth and validity.

• Participants complete custom Deep Qualitative Surveys that include creative questions, projective tasks and video responses. The one-to-one interaction eliminates groupthink and enhances data quality. Client teams can monitor fieldwork in real-time to ensure transparency.
• Data are coded and analyzed using AI text analytics and statistical techniques to uncover hidden themes and relationships between key concepts.

By combining high tech and high touch, AdvancedQual+ delivers rich, data-driven insights so you can decide and act with confidence.