MEET THE TEAM:
Marketing Research Consultant, Latin America
I am a clinical psychologist by training with degrees in Languages & Translation and Interpretation, and in Psychology. I have a deep curiosity about people no matter where they’re coming from or who they are.
Over the years, I’ve moderated numerous groups and in-depth interviews, designed and conducted numerous ethnographic studies across several LATAM countries, and presented 3 ESOMAR papers. The latest one was in 2015.
Categories I’ve worked in:
- Pet care
- Food and beverage
- Package Goods
- Technological Solutions
- Automotive industry
- Gas & Oil
What I’ve learned about Consumers:
People are made up of ideas, emotions, religions, products, philosophies, relationships and time of life. To understand and to access people based on where they’re coming from, and translate this – in its different shades – into insights and possible actions to be implemented is my biggest challenge and pleasure. I love to see people working for people, and companies and brands moving to make life lighter, more colorful, more efficient, more accessible and more human. At the end of the day that is what the consumer research tool is about – strategically thinking about ourselves as humans.
What a client can expect from me:
I see my role as a “translator” between people and brands or companies…taking my deep understanding of people and translating that into insights that will help brands develop more effective strategies. Insights are built through dynamic experiences. I build them in partnership with clients.
When I’m not doing research, I’m…
Chasing the sun on the seashore or on the mountains, enjoying and sharing the vibe of my teenager daughter before I become an empty nester.