Insights Journalism®
Clear reporting of the insights that matter most.
There’s a lot of bad reporting in market research. Clients waste time rewriting supplier reports. Companies miss opportunities because insights are buried in dense decks. Stakeholders don’t act on research because reports are poorly written, uninspired and unclear.
RealityCheck is different because we were founded by and work like journalists. A lot of people talk about storytelling. We actually know how to do it. It’s in our DNA.
- We report in journalistic style, leading with the “news” that matters most to you and your stakeholders.
- We write like journalists – concise, clear and to-the-point.
- We set out to “get the story” and report it from the moment we design your study to final report production.
We call our way of working Insights Journalism®. To learn more about it, read our eBook.
RealityCheck Insights Journalism® By Jim White, PhD., Founding Partner & President
Great insights will go unnoticed and have little impact if they are not communicated in a compelling way. People are moved by stories more than data points. Insights Journalism® is all about finding the story in your data that will maximize its impact within your organization.
In this e-book, Jim White shares some of the lessons he learned from his days as a journalist and how to apply these to reporting insights. In addition to guidelines on how to write clear, compelling market research reports, this overview also covers how we apply Insights Journalism® to data visualization and graphics.
