Core Tension Psychological Interviews™

Profoud insights into what shapes consumer beliefs and behaviors.

For almost 15 years, companies have unlocked fresh perspectives with our unique approach to innovation. Through deep-dive, one-on-one interviews conducted by our expert psychologists, we uncover profound insights into human identity and the underlying tensions that shape consumer beliefs and behaviors.

Corporate marketing and innovation teams at Nestlé, Purina, Capital One, Campbell’s, US Bank, Nature Made, Constellation Brands, and more have leveraged Core Tension insights to inspire new messaging, positioning, and product innovations.

Why They Choose Us:

• Expert Team: Our psychologists are at the forefront of academic research in narrative identity and tension.
• Proven Results: Hundreds of deep consumer interviews have driven successful strategies for top brands.
• Tailored Insights: Each interview is designed to reveal unique consumer insights that can transform brands.

If you want fresh insights to inspire innovation, let’s talk. Discover how our Core Tension Psychological Interviews™ can be the catalyst for your next big idea.