Our Approach

INSIGHTS FOR STRATEGY DEVELOPMENT

Deep Story Analysis

Purpose: Gain a deep and actionable understanding of segments, users and other groups of human beings to develop the conceptual springboards that will inspire brand strategy, messaging strategy and product innovation.

Applications

  • Consumer Segmentation Profiles
  • Brand Architecture
  • Positioning
  • Communications & Messaging Strategy
  • Product Innovation & Renovation
  • Unmet Needs & White Space Opportunities

Methods

  • Psychological Interviews
  • Digital & F2F Ethnography
  • Other immersive methods

Outcomes

  • Motivational Platforms — Conceptual springboards to inspire brand strategy, messaging strategy and product innovation.

Deep Story Strategic Development Process

To learn more about our approach to INSIGHTS FOR STRATEGY DEVELOPMENT contact us here.