Our Approach

CUSTOMER EXPERIENCE (CX) INSIGHTS

HXi Alignment

Purpose: Evaluate the experiences that people have with your brand in the context of their lives by tracking decision journeys and understanding the touchpoints that are most meaningful and relevant

Applications

  • Decision Journey Mapping
  • Shopper Experience Exploration
  • Home Use Testing

Methods

  • Decision Journey Tracking
  • Longitudinal Ethnography
  • Experience Storytelling
  • Home Use Testing
  • Journaling

Outcomes

  • Alignment Platforms – Opportunities to better align the brand journey with customer expectations and aspirations.

HXi Alignment Process

To learn more about our approach to CUSTOMER EXPERIENCE (CX) INSIGHTS contact us here.