CONCEPT TESTING & OPTIMIZATION
Narrative Power Analysis
Purpose: Reveal the language and imagery in your positioning, messaging or new product concepts that are most meaningful to people and have the most potential to express your brand’s narrative power.
- Big Idea & Messaging Platforms
- Advertising Concepts
- Packaging Concepts
- Positioning Concepts
- New Product Concepts
- F2F and Digital In-Depth Interviews
- Brand Vocabulary Platforms — The visual and verbal vocabulary that expresses your brand story in the most relevant and compelling way.