Our Approach

CONCEPT TESTING & OPTIMIZATION

Narrative Power Analysis

Purpose: Reveal the language and imagery in your positioning, messaging or new product concepts that are most meaningful to people and have the most potential to express your brand’s narrative power.

Applications

  • Big Idea & Messaging Platforms
  • Advertising Concepts
  • Packaging Concepts
  • Positioning Concepts
  • New Product Concepts

Methods

  • F2F and Digital In-Depth Interviews

Outcomes

  • Brand Vocabulary Platforms — The visual and verbal vocabulary that expresses your brand story in the most relevant and compelling way.

Narrative Power Analysis Process

Narrative Power Analysis Process-NO_TITLE

To learn more about our approach to CONCEPT TESTING & OPTIMIZATION contact us here.

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