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February142017

RealityCheck: A Human Approach to Consumer Research & Insights

Bill KamperConsumer Research

Jim White on RealityCheck’s unique approach to qualitative consumer research and insights.

8 Consumer Insights and Strategic Trends for 2017 Qualitative Marketing Research: The Advantages of Being Human in a Consumer World

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Best Practices: How To Do Agile Research Right

Jim White, Co-Founder and Insights Strategist of RealityCheck Consulting, is joined by Paula Kramer, VP at Aha! Insights Technology, and Ilana Borzak, Senior Strategist at RealityCheck, to share best practices for qualitative Agile Research for consumer insights.

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