RealityCheck: A Human Approach to Consumer Research & Insights
Jim White on RealityCheck’s unique approach to qualitative consumer research and insights.
Jim White on RealityCheck’s unique approach to qualitative consumer research and insights.
Jim White, Co-Founder and Insights Strategist of RealityCheck Consulting, is joined by Paula Kramer, VP at Aha! Insights Technology, and Ilana Borzak, Senior Strategist at RealityCheck, to share best practices for qualitative Agile Research for consumer insights.