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February 14 2017

RealityCheck: A Human Approach to Consumer Research & Insights

Bill KamperConsumer Research

Jim White on RealityCheck’s unique approach to qualitative consumer research and insights.

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Qualitative Research: 5 Tips for Online Focus Groups & IDIs

Jim White, Co-founder and Human Insights Strategist at qualitative market research firm RealityCheck, shares five best practices for conducting online focus groups and IDIs.

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