WHO WE ARE

Experience that transforms

RealityCheck is more than a qualitative consumer research firm. We’re a global partnership of experienced creative facilitators, human-to-brand translators, strategic conceptual analysts, and storytellers…all in one. Our experience allows us to provide the kind of insightful clarity and strategic direction that can transform a business.

OUR TEAM

WHAT WE DO

Humanizing your consumer

Consumers don’t connect to brands, humans do. By actually talking and listening to “consumers” as “real people,” we get them to open up, share deeper insights and reveal bigger opportunities.

From focus groups, ethnographic interviews and web cam interviews, to online interactions, and more, our conversations with people take many forms. But it’s the way we involve our clients and engage respondents that delivers a better result.

OUR SERVICES

PROBLEMS WE SOLVE

Turning consumer insights into business opportunities

Most marketers already understand 90% of everything there is to know about their own consumers. It’s the 10% they don’t know that can make a real difference for their brands and business.

That’s what we focus on the most. We spend 90% of our time analyzing the 10% that marketers don’t know or haven’t thought of yet. This is where the business building opportunity exists.

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HOW WE DO IT

Innovative Methods & Techniques

More than just research, RealityCheck’s proprietary methods are part science, part artful conversation. Our techniques break down the comfortable barriers that separate marketers and consumers and lead brand teams on a journey in which they feel as well as think.

For participants, this does not look or feel like “research” or “technology.” It’s just fun, contemporary, interesting, challenging, and human.

OUR APPROACH

HOW WE THINK

Insights & Observations

Multi-Ethnic Group of People in a Meeting and Research Concept

8 Things to Start Doing to Get Better Consumer Insights

As I’ve said before, talking to the “human” in marketing research is simply good for business. It’s within the human that we find the key drivers for motivation and brand connections…

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Qualitative Marketing_Researchers_are_Lazy

Qualitative Researchers are Lazy

Okay… so maybe I’ve alienated you already.
Perhaps I should rephrase: I’ve been doing qualitative research for almost 20 years and when it comes to analysis I’ve been lazy.

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