Who We Are
A Global Insights Boutique
RealityCheck is more than a qualitative consumer research firm. We’re a global partnership of experienced creative facilitators, brand marketers, strategic conceptual analysts, and storytellers who believe in the power of human insight to make marketing better and transform a brand.Our Team
What We Do
Marketing Research That Transforms
From focus groups and ethnographic interviews, to web cam interviews, online interactions and more, we go beyond consumer research and analysis to uncover human insights that translate into transformative business opportunities.
Individual Depth Interviews. Our one-on-one interviews often feel like two friends conversing over a cup of coffee. Learn More
Individual Depth Interviews
Psychological Interviews in-depth, one-on-one interviews are conducted by licensed clinical psychologists. Learn More
How We Do It
Start Conversations. Listen Empathically. Analyze Differently.
More than just research, RealityCheck’s proprietary methods are part science, part artful conversation. Our techniques break down the comfortable barriers that separate marketers and consumers and lead brand teams on a journey in which they feel as well as think.
Problems We Solve
Helping Brands Make Human Connections
Consumers don’t connect to brands, humans do. By actually talking and listening to “consumers” as “real people,” we get them to open up, share deeper insights and reveal bigger opportunities.Learn More
How We Think
Our Market Research Blog
1. Write it! (Don’t PowerPoint it) – Writing is thinking. There is no better way to work through insights than by writing the story. Writing forces clarity. It forces you to connect concepts. It won’t allow you to make leaps of logic. It demands flow and coherence. Write the story first. Then use presentation software to visualize the story you’ve written (assuming you’re deliverable is a digital deck).