WHO WE ARE

Qualitative Research Experience that transforms

RealityCheck is more than a qualitative consumer research firm. We’re a global partnership of experienced creative facilitators, human-to-brand translators, strategic conceptual analysts, and storytellers…all in one. Our experience allows us to provide the kind of insightful clarity and strategic direction that can transform a business.

OUR TEAM
WHAT WE DO

Humanizing your consumer

Consumers don’t connect to brands, humans do. By actually talking and listening to “consumers” as “real people,” we get them to open up, share deeper insights and reveal bigger opportunities.

From focus groups, ethnographic interviews and web cam interviews, to online interactions, and more, our conversations with people take many forms. But it’s the way we involve our clients and engage respondents that delivers a better result.

OUR SERVICES
PROBLEMS WE SOLVE

Turning consumer insights into business opportunities

Most marketers already understand 90% of everything there is to know about their own consumers. It’s the 10% they don’t know that can make a real difference for their brands and business.

That’s what we focus on the most. We spend 90% of our time analyzing the 10% that marketers don’t know or haven’t thought of yet. This is where the business building opportunity exists.

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HOW WE DO IT

Innovative Methods & Techniques

More than just research, RealityCheck’s proprietary methods are part science, part artful conversation. Our techniques break down the comfortable barriers that separate marketers and consumers and lead brand teams on a journey in which they feel as well as think.

For participants, this does not look or feel like “research” or “technology.” It’s just fun, contemporary, interesting, challenging, and human.

OUR APPROACH
HOW WE THINK

Insights & Observations

Consumer Belief Systems: When Price Doesn’t Matter

A powerful brand stands for something people care about. It behaves like a person, with ideals, values and personality people want as their own. Building a brand is about conveying a belief system people will be drawn to in spite of the price. In order to define what can make your brand worth it on […]

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meaningful-experiences

Marketing Research Studies are Boring. Real Life is Not.

The word “research” doesn’t exactly touch the heart. My immediate associations include ‘cold, scientific, burdensome, necessary, intellectual exercise” — and I’m in the business! In qualitative, we work hard to humanize the endeavor. Dig deeper, be more flexible, more creative. Use interesting techniques that stimulate and reveal tension and emotion. But it still feels like […]

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