WHO WE ARERealityCheck is more than a qualitative consumer research firm. We’re a global partnership of experienced creative facilitators, human-to-brand translators, strategic conceptual analysts, and storytellers…all in one. Our experience allows us to provide the kind of insightful clarity and strategic direction that can transform a business.
OUR TEAM
WHAT WE DOConsumers don’t connect to brands, humans do. By actually talking and listening to “consumers” as “real people,” we get them to open up, share deeper insights and reveal bigger opportunities.
From focus groups, ethnographic interviews and web cam interviews, to online interactions, and more, our conversations with people take many forms. But it’s the way we involve our clients and engage respondents that delivers a better result.
OUR SERVICESPROBLEMS WE SOLVEMost marketers already understand 90% of everything there is to know about their own consumers. It’s the 10% they don’t know that can make a real difference for their brands and business.
That’s what we focus on the most. We spend 90% of our time analyzing the 10% that marketers don’t know or haven’t thought of yet. This is where the business building opportunity exists.
LEARN MOREHOW WE DO ITMore than just research, RealityCheck’s proprietary methods are part science, part artful conversation. Our techniques break down the comfortable barriers that separate marketers and consumers and lead brand teams on a journey in which they feel as well as think.
For participants, this does not look or feel like “research” or “technology.” It’s just fun, contemporary, interesting, challenging, and human.
OUR APPROACHHOW WE THINKSo we’ve dusted off the RealityCheck crystal ball to see what’s in store for qualitative research in 2015. Here are our top 5 qual trends for this year. 1. From Research to Experience More and more clients will seek methods that deliver experiential learning that immerses them in their consumers’ worlds. For these clients, focus […]
As I’ve said before, talking to the “human” in marketing research is simply good for business. It’s within the human that we find the key drivers for motivation and brand connections…
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