WHO WE ARE

Qualitative Research Experience that transforms

RealityCheck is more than a qualitative consumer research firm. We’re a global partnership of experienced creative facilitators, human-to-brand translators, strategic conceptual analysts, and storytellers…all in one. Our experience allows us to provide the kind of insightful clarity and strategic direction that can transform a business.

OUR TEAM
WHAT WE DO

Humanizing your consumer

Consumers don’t connect to brands, humans do. By actually talking and listening to “consumers” as “real people,” we get them to open up, share deeper insights and reveal bigger opportunities.

From focus groups, ethnographic interviews and web cam interviews, to online interactions, and more, our conversations with people take many forms. But it’s the way we involve our clients and engage respondents that delivers a better result.

OUR SERVICES
PROBLEMS WE SOLVE

Turning consumer insights into business opportunities

Most marketers already understand 90% of everything there is to know about their own consumers. It’s the 10% they don’t know that can make a real difference for their brands and business.

That’s what we focus on the most. We spend 90% of our time analyzing the 10% that marketers don’t know or haven’t thought of yet. This is where the business building opportunity exists.

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HOW WE DO IT

Innovative Methods & Techniques

More than just research, RealityCheck’s proprietary methods are part science, part artful conversation. Our techniques break down the comfortable barriers that separate marketers and consumers and lead brand teams on a journey in which they feel as well as think.

For participants, this does not look or feel like “research” or “technology.” It’s just fun, contemporary, interesting, challenging, and human.

OUR APPROACH
HOW WE THINK

Insights & Observations

Market-Research-Trend-and-Predictions-for-2016

Market Research Trends & Predictions for 2016

Making bold predictions for the new year is always tricky, but at global insights boutique RealityCheck, we are always up for a challenge. Looking into our crystal ball we’ve compiled a list of ideas, thoughts, and trends we believe will make a difference for clients and market researchers in 2016. Let us know what you [...]

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Narrative Identity: Does Your Brand Play a Role in Your Consumers’ Life Story?

Narrative Identity: Does Your Brand Play a Role in Your Consumers’ Life Story?

If they a made a movie about your consumer, what role would your brand play? Hero? Trusted sidekick? Mentor? Villain? Would your brand even have a speaking part? Or would it be an extra? You know, “Man in crowd #3 played by your brand”. We all have life stories that we create and tell ourselves […]

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