WHO WE ARE

Qualitative Research Experience that transforms

RealityCheck is more than a qualitative consumer research firm. We’re a global partnership of experienced creative facilitators, human-to-brand translators, strategic conceptual analysts, and storytellers…all in one. Our experience allows us to provide the kind of insightful clarity and strategic direction that can transform a business.

OUR TEAM
WHAT WE DO

Humanizing your consumer

Consumers don’t connect to brands, humans do. By actually talking and listening to “consumers” as “real people,” we get them to open up, share deeper insights and reveal bigger opportunities.

From focus groups, ethnographic interviews and web cam interviews, to online interactions, and more, our conversations with people take many forms. But it’s the way we involve our clients and engage respondents that delivers a better result.

OUR SERVICES
PROBLEMS WE SOLVE

Turning consumer insights into business opportunities

Most marketers already understand 90% of everything there is to know about their own consumers. It’s the 10% they don’t know that can make a real difference for their brands and business.

That’s what we focus on the most. We spend 90% of our time analyzing the 10% that marketers don’t know or haven’t thought of yet. This is where the business building opportunity exists.

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HOW WE DO IT

Innovative Methods & Techniques

More than just research, RealityCheck’s proprietary methods are part science, part artful conversation. Our techniques break down the comfortable barriers that separate marketers and consumers and lead brand teams on a journey in which they feel as well as think.

For participants, this does not look or feel like “research” or “technology.” It’s just fun, contemporary, interesting, challenging, and human.

OUR APPROACH
HOW WE THINK

Insights & Observations

Why We Love Doing Qualitative Consumer Research

We’ve have been doing this qualitative research thing for almost 20 years now, and while it’s never a piece of cake, we never tire of talking to people to find out what makes them tick as both humans and consumers. How can you not love a job where you learn something new everyday! Most of […]

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Qualitative Research & Consumer Insights: How to Turn Reports into Transformative Analysis

It is a simple question with a pretty obvious answer… would you rather be a thinking partner or a focus group moderator? When I ask this question of fellow qualitative consultants, almost everyone raises his or her hand for the “thinking partner” option. Interesting… because almost everything we do — from what we call ourselves […]

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