We Are Human Insights Strategists
RealityCheck is more than a qualitative consumer research firm. We’re a global partnership of experienced creative facilitators, brand marketers, strategic conceptual analysts, and storytellers who believe in the power of human insight to help brands make human connections.Our Team
What We Do
Brand Marketing Research That Transforms Brands
From focus groups and ethnographic interviews, to web cam interviews, online interactions and more, we go beyond consumer research and analysis to uncover human insights that translate into transformative business opportunities.
Individual Depth Interviews. Our one-on-one interviews often feel like two friends conversing over a cup of coffee. Learn More
Individual Depth Interviews
Psychological Interviews in-depth, one-on-one interviews are conducted by licensed clinical psychologists. Learn More
How We Do It
Start Conversations. Listen Empathically. Analyze Differently.
More than just market research, RealityCheck’s proprietary human insights-driven research methods are part science, part artful conversation. Our techniques break down the comfortable barriers that separate marketers and consumers and lead brand teams on a journey in which they feel as well as think.
How We Think
Our Market Research Blog
Jim White presents “Brands & Narrative Identity: A New Way to Think About Brand Strategy” at the 2017 IIeX Global Insights Conference.