Who We Are
A Global Insights Boutique
RealityCheck is more than a qualitative consumer research firm. We’re a global partnership of experienced creative facilitators, human-to-brand translators, strategic conceptual analysts, and storytellers with the experience to provide the kind of insightful clarity and strategic direction that can transform a business.
What We Do
Marketing Research That Transforms
From focus groups and ethnographic interviews, to web cam interviews, online interactions and more, we go beyond consumer research and analysis to uncover human insights that translate into transformative business opportunities.
Focus Groups. Our moderators help group participants feel comfortable opening up and sharing. Learn More
Focus
Groups
Online Qualitative. We translate projective qualitative techniques to an engaging and insightful digital activity. Learn More
Online
Qualitative
Individual Depth Interviews. Our one-on-one interviews often feel like two friends conversing over a cup of coffee. Learn More
Individual Depth Interviews
Webcam Interviews & Groups. We conduct focus groups and individual interviews in real time, streaming over the internet. Learn More
Webcam Interviews & Groups
Psychological Interviews in-depth, one-on-one interviews are conducted by licensed clinical psychologists. Learn More
Psychological Interviews
Face-to-Face Ethnography. We enter the real world where people actually live with your brand to reach a deeper understanding. Learn More
Face-to-Face Ethnography
Digital Ethnography. People bring their lives and brand experiences to life for you. Learn More
Digital Ethnography
Innovative Methods. RealityCheck’s proprietary methods are part science, part artful conversation. Learn More
Innovative Methods
Problems We Solve
Helping Brands Make Human Connections
Consumers don’t connect to brands, humans do. By actually talking and listening to “consumers” as “real people,” we get them to open up, share deeper insights and reveal bigger opportunities.
How We Do It
Start Conversations. Listen Empathically. Analyze Differently.
More than just research, RealityCheck’s proprietary methods are part science, part artful conversation. Our techniques break down the comfortable barriers that separate marketers and consumers and lead brand teams on a journey in which they feel as well as think.
Our Methods
Life Mindset
We set up qual as a conversation — not a way to “test” people. By starting a conversation about what’s important in people’s lives we learn what they believe in, the tensions they have in their lives and their human motivations.
Empathic Listening
We listen empathically — meaning we feel them not just hear them. Our team of psychologists teach you how to listen in a way that gets you much closer to a true understanding who you are targeting and how your brand can truly enhance their lives.
Analysis
We spend 90% of the analysis on the 10% that will make a difference (and that you don’t know or haven’t thought about already) so you have a clear strategic path forward.
How We Think
Our Market Research Blog
Focus Group Moderation: How Empathy Creates Surprise
It’s hard not to think you know everything. I find this to be true in most realms, (ask my husband), but especially in the world of market research. Many of my clients have been working in the same category or industry for years, and have almost heard it all. They’ve sat through hundreds of focus […]
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