Who We Are
A Global Insights Boutique
RealityCheck is more than a qualitative consumer research firm. We’re a global partnership of experienced creative facilitators, brand marketers, strategic conceptual analysts, and storytellers who believe in the power of human insight to make marketing better and transform a brand.Our Team
What We Do
Marketing Research That Transforms
From focus groups and ethnographic interviews, to web cam interviews, online interactions and more, we go beyond consumer research and analysis to uncover human insights that translate into transformative business opportunities.
Individual Depth Interviews. Our one-on-one interviews often feel like two friends conversing over a cup of coffee. Learn More
Individual Depth Interviews
Webcam Interviews & Groups. We conduct focus groups and individual interviews in real time, streaming over the internet. Learn More
Webcam Interviews & Groups
Psychological Interviews in-depth, one-on-one interviews are conducted by licensed clinical psychologists. Learn More
Face-to-Face Ethnography. We enter the real world where people actually live with your brand to reach a deeper understanding. Learn More
How We Do It
Start Conversations. Listen Empathically. Analyze Differently.
More than just research, RealityCheck’s proprietary methods are part science, part artful conversation. Our techniques break down the comfortable barriers that separate marketers and consumers and lead brand teams on a journey in which they feel as well as think.
Problems We Solve
Helping Brands Make Human Connections
Consumers don’t connect to brands, humans do. By actually talking and listening to “consumers” as “real people,” we get them to open up, share deeper insights and reveal bigger opportunities.Learn More
How We Think
Our Market Research Blog
By Jim White & Jim Chastain We use brands to tell ourselves stories about who we are. The brands that are most meaningful to us are those that play a role in our internal life stories, or what psychologists call our Narrative Identity. We’ve spent years listening to people tell stories about how brands fit […]