Narrametric™ Analysis
About Narrametric™ Analysis
See the Story Behind Brand Choice
Do your consumers seem to be drifting? Is your brand not connecting like it should? Internally, you’re experiencing misalignment. Externally, there’s pressure. You’re worried about falling behind competitors, struggling to inspire innovation, or simply looking for a sharper edge. You’ve exhausted the standard approaches—segmentation, emotional drivers, jobs-to-be-done—and still feel like you’re missing something deeper.
You need a fresh perspective on the consumer. One that reveals what truly drives choice, connection, and brand meaning. We find the human tension at the core of your category— and show you how to craft a brand story that uniquely resolves it.
Narrametric™ Analysis is built on a powerful insight
People use brands to tell themselves stories about who they are, and who they want to become. With Narrametric™ Analysis, you can leverage these stories to uncover insights no one else is seeing.
Grounded in decades of research
Narrametric™ Analysis is built on decades of academic research, including narrative identity, psychological self-discrepancy, compensatory consumption, and cultural branding.
Reveals key brand choice drivers
This is not brand awareness or favorability scores. Narrametric™ Analysis is the deep connection between brand, identity, and narrative. We reveal the most important yet least understood drivers of brand choice: loyalty, NPS, and other critical KPIs.
A clear, actionable framework
We don’t just stop at results. We provide a clear, actionable framework that helps brands craft sharper strategy, more resonant messaging, and stronger emotional alignment with their customers.
Why Choose Narrametric™ Analysis
The Power of Brand Narrative
Brands with narrative power tend to stick longer and go deeper than brands built on product or performance. So how does your brand build these connections? Here’s a few ways we’ve seen brands serve as tools people use to make sense of their own lives.
Catalysts
for self improvement
Anchors
for identifying during a life change
Markers
of taste, belonging, or maturity
Mirrors
of the values we want to be seen for
Put Story to Work for Your Brand
Are you ready to craft a brand story that resonates more deeply, aligns internal teams and agency partners, and builds the kind of Narrative Power that drives lasting loyalty, passionate advocacy, and real brand equity? Let’s talk!
