MEET THE TEAM:
I have over 20 years of experience in Qualitative Market Research managing projects across various methodologies and industries. Prior to joining the RealityCheck team, I was former president of Fieldwork New York, a market research focus group facility where I facilitated focus groups and managed an in-house recruiting room and permissioned database.
Categories I’ve worked in:
- Consumer Products
- Pharma / Healthcare
- B2B / B2C
- Food and Beverage
- Financial Services
- Beauty / Personal Care
My approach to fieldwork research:
I am passionate about market research and my role in field management. I feel that it is important to build trusting relationships and create partnerships working towards a common goal and ensuring flawless research.
The best insight I ever uncovered:
When someone shows you who they are, believe them.
What I’ve learned from working in the field:
To be proactive and always be prepared for the unexpected.
What a client can expect from me:
Keen attention to detail and a constant, positive” can do” attitude!
When I’m not doing research, I’m
Enjoying time with family and taking long walks with my Cane Corso, Dezel or off visiting my daughter who is away at college.