Data Points Don’t Move People. Good Stories Do.

“I’ve been working with RealityCheck for 15 years. They never settle for the obvious answer. They always look to go deeper, to truly understand how your brand fits within the larger picture of people’s lives. But it’s not just their approaches. They are a pleasure to work with and act as true partners on every project..”

“RealityCheck has been a key strategic partner for Purina for almost 20 years. We have benefited from their thought leadership across many areas of our business. They go above-and-beyond to understand how insights will impact business decisions and ensure the research approach is customized to help us achieve our objectives. When we partner with RealityCheck, we are confident that they will push beyond the surface to identify impactful, actionable insights.”

“The RealityCheck team has helped us become more human-centric as a company. This is evident in their research approach and findings, but they are also one of the few companies who can act as a true thought partner and help drive change in an organization, person-by-person. As we aim to get all of our associates much closer to the people we serve, their guidance and coaching has unlocked the hidden empath in many of us.”

“The RealityCheck team’s deep approach to peeling back the importance of the role of family dinners and how our brand facilitated that led to provocative spaces for the team to leverage for both innovation and renovation. RealityCheck’s role in facilitating our Design Sprint ideation session was key in keeping the team on track by providing real time syntheses of multiple perspectives and themes.”

“We had an outstanding experience with the RealityCheck team. As Capital One sought to move our portfolio ‘up market’, the missing ingredient was not our product or marketing power – it was our customer insights. Getting to sit down with wealthy, high-spending cardholders broke all of our stereotypes. Unlike much of the research and immersions we had done in the past, we were able to get to know these people at a heart-to-heart level and see how Capital One could transform their lives and solve their real problems, not just give them more rewards points.”

“RealityCheck is nimble, creative, yet thorough and grounded in strong research expertise and approaches – a rare combination. Working with them is enjoyable and they can always be counted on to deliver rich insights that are communicated clearly.”