Quantifying Qualitative Data: How Technology Can Lift the Credibility of Qualitative Market Research

I’ve been doing market research for almost 30 years. And in that time, I’ve done countless qualitative research projects. I’ve moderated hundreds of focus groups, individual interviews and ethnographic studies. And I’ve conducted countless live streaming groups and interviews, especially over the last two years. I believe there’s nothing better than qualitative market research for […]