consumer research techniques |

February 14 2017

RealityCheck: A Human Approach to Consumer Research & Insights

Bill Kamper Consumer Research consumer insights, consumer research techniques, qualitative research 0

Jim White on RealityCheck’s unique approach to qualitative consumer research and insights.

January 10 2017

8 Consumer Insights and Strategic Trends for 2017

Jim Chastain Consumer Research, Human Insights consumer insights, consumer psychology, consumer research techniques, marketing research, trends 0

Making bold predictions for the New Year is always tricky but our team of insight strategists at RealityCheck is always up for a challenge. It’s hard to make insight predictions in a vacuum. There are too many implications in the air after the US election and the drama of the transition period before Trump’s inauguration. […]

Consumer Research and Empathic Listening

December 5 2016

How Brand Marketers Can Develop a Human Insights Listening Culture

Jim Chastain Consumer Research, Emotional Listening, Human Insights Attunement, consumer insights, consumer research techniques, emotional listening, Empathy 0

If a human insight falls in a consumer forest and nobody is listening…did it really happen? Simply put, listening for human insight that can help a brand make a difference in someone’s life is different than listening for consumer insight that comes out of someone’s experience with a product or a brand. As a marketing […]

December 4 2015

Consumer Research and Focus Groups: How to Listen Empathically

Sue Chapman Consumer Research Attunement, consumer research techniques, focus groups, moderating 0

If you’ve ever been in the back room observing consumer research focus group discussions or individual interviews you’re familiar with the scene: laptops open, everyone typing or writing. And we won’t even mention the email they’re replying to and conversations they’re having. Are they paying attention to what’s going on out there? Maybe. But even […]