Shifting from CX to HX: 3 Guidelines for Aligning Human Experience and Brand Experience

Shifting from CX to HX: 3 Guidelines for Aligning Human Experience and Brand Experience

Everywhere you turn these days you hear people talking about Consumer Experience or CX. For a few, it is relegated to the digital or “User Experience” people have with a brand’s digital properties. For many more, it means more broadly tracking and improving the consumer journey through various “touchpoints” with brands. For some others, it […]

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