How We Do It
Innovative Qualitative Research Methods
Breaking down the barriers between marketers and consumers
More than just research, our proprietary methods are part science, part artful conversation. Our techniques break down the comfortable barriers that separate marketers and consumers and lead brand teams on a journey in which they feel as well as think.

Identity Tension & Need State Analysis
Uses: Brand Positioning and Re-Positioning; Developing and Optimizing Messaging Platforms; Pipeline Innovation; Pre-Segmentation Hypotheses and Vocabulary; Post-Segmentation Portraits

Narrative Advertising, Packaging & Concept Analysis
Uses: Advertising, Packaging and Product Concept Optimization; Pipeline Innovation

Human Experience Insights (HXi)
The Alignment of Human Experience and Brand Experience
Uses: Shopper Experience Exploration; Retail Environment Optimization; Category Management and Shelf Set Exploration; Decision Journey Mapping

Empathic Listening Training
Uses: Brand Team Engagement; Advanced Moderator Training

Segmentation Attunement Workshop ™
Uses: Brand Team Engagement; Post-Segmentation Portraits