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Our Approach

Applying Human Insights to Market Research

RealityCheck applies human insights in three areas: foundational learning for strategy development; concept testing and optimization; and customer experience insights or (CX).

We have developed proven methods in each of these areas that we call Deep Story Analysis; Narrative Power Analysis; and HXi or Human Experience Insights. Together, these methods form a comprehensive program of learning and activation to inspire your strategic thinking, sharpen your concepts and elevate the experience people have with your brand.


To learn more about our approach to MARKET RESEARCH contact us here.

Aha! Online Qual Platform

RealityCheck uses online qual technology to create engaging consumer studies


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