MEET THE TEAM:
Marketing Research Consultant
I have an art degree from Washington University, made possible by an ad agency career creating ads. I also have a natural desire to affect the Big Picture, which led to becoming a strategist. Wisdom and experience have fueled my life as a qualitative consultant.
Categories I’ve worked in:
- Beer, wine, spirits
- Car rental
- Baby care
- Pet care
- Frozen food
- Ice cream
- Building products
- Household products
- Financial services
- Casual dining
My approach to marketing research:
There are no rules.
The best insight I ever uncovered:
Men enjoy their meat most outdoors.
What I’ve learned about consumers:
Everyone is creative
What a client can expect from me:
Simple deep conclusions come from disarming consumers and seeing things through a new lens.
When I’m not doing research, I’m…
Satisfying my inclination to reconstruct clothing or stitch something by hand. Or I’m cooking real food and reading… new non-fiction, memoirs, novels or The New Yorker.