MEET THE TEAM:
Field Research Director
With over twenty years of market research experience in field vendor relations, I am responsible for managing field for both international and domestic projects. My expertise in methodologies and types of projects ranges from multi-cultural, ethnographies, online communities, digital diaries, CATI, and online and in-person intercept.
Categories I’ve worked in:
- Healthcare & Pharmaceutical
- Consumer & Packaged Goods
- Financial Services
- Advanced Education
My approach to fieldwork research:
Each day is a new challenge and I thrive on the fast-paced, ever-changing, multitasking role of field and vendor management. I am a passionate connector and negotiator who highly values my field vendor relationships and I enjoy juggling multiple project responsibilities and putting all the pieces of the puzzle together to get the field done just right!
The best insight I ever uncovered:
A thank you and showing appreciation goes a long way.
What I’ve learned from working in the field:
No 2 days are ever the same. EVER!
What a client can expect from me:
A masterful attention to detail coupled with clear, proactive communication.
When I’m not doing research, I’m…
Finding fun, new, colorful ways to decorate our home, chasing my 2 boys around trying to stop them from conquering the world, or with a glass of wine by the fire listening to Pandora and/or reading a book.