Skip to content
Lynn Gutstein


Field Research Director

My experience:

With over twenty years of market research experience in field vendor relations, I am responsible for managing field for both international and domestic projects. My expertise in methodologies and types of projects ranges from multi-cultural, ethnographies, online communities, digital diaries, CATI, and online and in-person intercept.

Categories I’ve worked in:

  • Technology
  • Healthcare & Pharmaceutical
  • Consumer & Packaged Goods
  • Automotive
  • Telecommunications
  • Financial Services
  • Advanced Education
  • Retail

My approach to fieldwork research:

Each day is a new challenge and I thrive on the fast-paced, ever-changing, multitasking role of field and vendor management. I am a passionate connector and negotiator who highly values my field vendor relationships and I enjoy juggling multiple project responsibilities and putting all the pieces of the puzzle together to get the field done just right!

The best insight I ever uncovered:

A thank you and showing appreciation goes a long way.

What I’ve learned from working in the field:

No 2 days are ever the same. EVER!

What a client can expect from me:

A masterful attention to detail coupled with clear, proactive communication.

When I’m not doing research, I’m…

Finding fun, new, colorful ways to decorate our home, chasing my 2 boys around trying to stop them from conquering the world, or with a glass of wine by the fire listening to Pandora and/or reading a book.