MEET THE TEAM:
ILANA R. BORZAK
Project Director & Strategist
I started my career in digital media sending ads out to screens across America, including the one you’re looking at right now. However, after realizing that I wanted to actually understand the forces behind the ‘clicks’ and to have a role in transforming ‘views’ into brand experiences, I attended Miami Ad School where I learned to channel my curiosity and began my consumer insights career as a planner and then researcher.
I graduated from Barnard College where I studied Religion and Psychology. Through my studies, I learned to evaluate how a community’s core values informs its decision, and to think critically about how a religion uses ritual and practice to communicate – or market – its beliefs.
I provide thoughtful and creative insights, focusing on the strategy underlying each conversation without sacrificing substance or style. My goal is to help you see the forest and the trees.
Categories I’ve worked in:
- Medical Device
- Personal care
The best insight:
It’s important to listen to what people have to say, but sometimes it’s more important to listen to what they don’t say.
What I’ve learned:
Always stay curious.
What a client can expect from me:
Someone to help you make sense and order of the constant stream of information and distill the deceptively complex into something profoundly simple.
When I’m not doing research, I’m…
As a child and adolescent, I competed in tap and jazz and have recently embraced soca and hip-hop. I also can be found exploring my local neighborhood, hiking, hunting for the best chocolate pie in New York City, and spending time with my husband and sisters.