There’s some pretty exciting stuff happening in the world of journalism these days and we in the consumer insights business should take note. A lot has changed in journalism since I worked as a newspaper reporter in the ‘90s. The industry still struggles to remake itself for the digital age. It faces challenges in its […]
Posts by Jim White:
These days, insights professionals have unprecedented access to data about their customers. Most major brand marketers have communities, work with social media listening partners, monitor CX and subscribe to syndicated research on their categories. This is all in addition to the tracking studies and custom research that gets done. All of this means a continuous […]
Whether you need a deep understanding of your consumer to inspire innovation, get your strategy or positioning right, or test advertising or new product concepts, how do you uncover the 10% you need to know, explain why it matters and what to do about it? Using the 90/10 rule, Jim White, Co-founder and Insights Strategist […]
Last year saw dramatic shifts in the world of consumer insights and market research. With face-to-face research such as focus groups and ethnography shut down, marketers shifted to online platforms and streaming services for many projects, and postponed others indefinitely.
Insights on what market researchers can learn from the 2020 Election Polls and how to apply these lessons to consumer research projects.