Jim White, Founding Partner and Human Insights Strategist at qualitative market research firm company RealityCheck Consulting, on the role empathic listening and Attunement play in conducting market research for deeper consumer insights.
Posts by Jim White:
Jim White, Human Insights Strategist at Market Research firm RealityCheck, on the advantages of using Online Qual for Agile Consumer and B2B studies. RealityCheck Is More Than A Market Research Firm. We’re a global partnership of experienced creative facilitators, strategic conceptual analysts, and storytellers who believe in the power of human insight to make marketing […]
Jim White, Human Insights Strategist and Co-Founder of market research firm RealityCheck, shares how to apply human insight methods to concept testing and optimization for consumer research. By revealing the language and imagery in your positioning, messaging or new product concepts that are most meaningful to people and have the most potential to express your brand’s […]
Jim White, Human Insights Strategist and Co-Founder of market research firm RealityCheck, shares how to apply human insight methods in three areas: foundational learning for strategy development; concept testing and optimization; and customer experience insights or (CX). Together, these methods form a comprehensive program of learning and activation to inspire your strategic thinking, sharpen your concepts and elevate […]
Jim White, Human Insights Strategist and Co-Founder of market research firm RealityCheck, shares how to apply human insight methods to brand strategy development. By gaining a deep and actionable understanding of segments, users and other groups of human beings to develop the conceptual springboards that will inspire brand strategy, messaging strategy and product innovation, you can make more […]
Jim White, Human Insights Strategist at Market Research firm RealityCheck, on the difference between Human Experience Insights and Consumer Experience Insights for qualitative market research.
It is a widely-accepted belief in qualitative market research that you can’t trust what people tell you. Insights into nonconscious motivations, System 1 and System 2 processing and the role of emotion in decision-making have caused most in the consumer insights business to question self-reported explanations of consumer behavior and decision-making. Nowhere is this more […]
Jim White, Human Insights Strategist and Co-Founder of market research firm RealityCheck, shares how to apply human insight methods to CX and Customer Journey Mapping. By evaluating the experiences that people have with your brand in the context of their lives by tracking decision journeys and understanding the touchpoints that are most meaningful and relevant […]
RealityCheck Launches New Human Insights Market Research Methods For Customer Experience And Decision Journey Mapping
RealityCheck Consulting, a global partnership of senior-level insights strategists, announced the launch of HXi, their latest innovative approach to Customer Experience and Decision Journey Mapping. HXi, or Human Experience Insights, uses story elicitation techniques developed in the field of psychology to explore the experiences people have with brands, track decision journeys and understand the touchpoints […]
Last week came a message from American business leaders that was nothing short of revolutionary: The corporation now has a broader purpose than making money for shareholders. The Business Roundtable – a group representing the nation’s most powerful chief executives – released an updated Statement on the Purpose of the Corporation. For the first time […]