We Are Human Insights Strategists
RealityCheck is more than a qualitative market research consulting firm. We’re a global partnership of experienced creative facilitators, technological innovators, strategic conceptual analysts and storytellers who believe in the power of human insight to make marketing better and transform brands.Our Team
What We Do
Applying Human Insights to Market Research
RealityCheck applies human insights to market research projects in three areas: foundational learning for strategy development; concept testing and optimization; and customer experience insights or (CX). Together, these methods form a comprehensive program of learning and activation to inspire your strategic thinking, sharpen your concepts and elevate the experience people have with your brand.
How We Do It
Qualitative Marketing Research Services
From digital or F2F ethnography and agile online qual to rapid innovation, focus groups and more, we go beyond consumer research and analysis to uncover human insights that translate into transformative business opportunities.
How We Think
Our Market Research Blog
At RealityCheck, we’ve been doing online qualitative research for 15 years. We built our first online platform in 2005 and have since run hundreds of studies with thousands of respondents for Fortune 500 brands.
As more and more brands take their qualitative research online over the next few months, we thought it was a good time to share some things we’ve learned about the right way to do online qualitative to generate deep insights.
Here are three pieces of advice for brand insights managers and directors for conducting successful online qual projects…