Who We Are

MEET THE TEAM:

REALITYCHECK IS MORE THAN A QUALITATIVE RESEARCH FIRM.

 

We’re a global partnership of experienced creative facilitators, strategic conceptual analysts, and storytellers who believe in the power of human insight to make marketing better. Our insight strategists come from different backgrounds including journalism, advertising, brand marketing, psychology, and yes, market research. This diversity and experience allows us to provide the kind of insightful clarity and strategic direction that can transform a brand and a business.

 

WE HELP BRANDS MAKE HUMAN CONNECTIONS.

From moderation and recruitment, to field management and analysis, RealityCheck uses cutting edge techniques and technology to humanize market research. We are pioneers in the development and use of online technology in qualitative research. And, our in-person methods such as ethnography, psychological interviews and creative group–based techniques involve clients and engage respondents in ways they never imagined.

 

HOW ARE HUMAN INSIGHTS DIFFERENT THAN CONSUMER INSIGHTS?

Human insights are distinct from consumer insights. The human insight process involves the whole person and recognizes their life experience has the greatest influence on how they make decisions on products and brands.

We don’t think of someone as “the person responsible for washing the dishes in the household” or “the primary decision maker when it comes to household finances.” We think of them as a person who has a whole set of life experiences that have shaped them into the person they were, the person they are, and the person they want to be.

The Advantage of Being Human in a Consumer World

The RealityCheck Segmentation AttunementTM Workshop E-book

HOW WE GET TO HUMAN INSIGHTS

Narrative Mindset

Narrative Mindset

We set up qual as a conversation — not a way to “test” people.  By starting a conversation about what’s important in people’s lives we learn what they believe in, the tensions they have in their lives, and their human motivations.

Emphatic Listening

Emphatic Listening

We listen empathically — meaning we feel them, not just hear them.  Our team of psychologists teach you how to listen in a way that gets you much closer to a true understanding of who you are targeting and how your brand can truly enhance their lives.

90/10 Analysis

90/10 Analysis

We provide deeper, more strategically actionable analysis.  We call this 90/10.  We spend 90% of the analysis on the 10% that will make a difference (and that you don’t know or haven’t thought about already). This way you have a clearer strategic path forward. 

WHY IT MATTERS TO BRANDS  

The most meaningful brands connect with their consumers on a human level. By understanding the way your brand can fit into a person’s life story, you are better able to motivate and connect in a transformative way.